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- PMLiVE

Makara Health

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Moving away from pharma’s paternalistic approach

New handbook makes the case for greater patient engagement in the development of new medicines

Cuttsy + Cuttsy

- PMLiVE

What can pharma learn from the charity sector?

Collaborating with the third sector could lead to better patient support

Inside the patient-centricity bubble

Patient-centricity has become somewhat of a fixed mantra lately and pharma seems more than happy to join in with the chant. But despite the danger of becoming a cliché, if...

- PMLiVE

The Patient Journey

A roadmap for success

- PMLiVE

Digging deeper to connect with the powerful force of patient understanding

EphMRA's president Karsten Trautmann advocates a holistic approach to market research

Connected Patients – Adopting a patient-centric approach in emerging markets

The concept of patient centricity and putting the patient at the heart of care is being widely adopted by the healthcare industry – the general consensus being that it’s going...

Research Partnership

Atopic Dermatitis — Going Beyond the Pill

Published in Pharma Exec April 2018 by Mariel Metcalfe

Research Partnership

Intellus Worldwide Summit 2018

Visit us on stand number 413

Research Partnership

- PMLiVE

The Patient Safety Challenge

Understanding the causes of medication  errors and how to reduce them

Bringing sufferers out of the shadows – Reducing the emotional impact of living with Atopic Dermatitis

You can probably remember at least one of your friends in school who was always scratching and suffered from red, scaly skin rashes, perhaps on their elbows or backs of...

Research Partnership

How we applied user-led design thinking in the ER setting to improve patient care

The challengeOur client needed to identify the key delivery-device attributes for an antibiotic topical treatment used to combat a group of infections typically affecting young children. Current treatment is a...

Research Partnership

Achieving insight

Understanding the needs of people is key to the success of developing a patient-focused intervention. If you don’t do the research to understand the end user, then you are building...

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