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market data

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The brand model – time for change?

Is it time to tune more into emotional decision-making, letting go of a strict formulaic approach?

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The marketer’s role in early drug development

Why as a marketer you can do much to enable your R&D colleagues to find a product’s added value

Really? Another innovative product?

Is innovation really at the heart of what we offer, or has it simply become an ancient tradition?

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Chips can be good for your health

No-holds barred – and that’s exactly WHY these awards are getting healthcare creatives thinking…

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J&J wins silver for nursing campaign at 2013 North America Effie Awards

‘Healing a profession from the inside out’ designed to acknowledge nursing skills

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The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

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New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

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Draftfcb Healthcare wins Most Creative Agency at the 2013 Mannys

US ceremony also rewards H4B Chelsea with an Agency of the Year award

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Publicis Life Brands Resolute coup at Creative Circle Awards

Honoured for campaign outside its healthcare speciality

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US MM&M Awards– last call for entries

Reminder to enter MM&M Awards honouring creativity and marketing effectiveness in healthcare

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Building brand strength – Part 4

Commitment, responsiveness and protection – how far will Big Pharma go to preserve its brands?

Iconic Brands Survey: The results

What did you vote as the most iconic brand in pharma?

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