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IPA 2013 Best of Health Awards open for entries

Awards recognise work of organisations advertising healthcare messages to HCPs and consumers

Building brand strength – Part 3

This time, how clarity, presence and understanding can make or break your brand

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Take-up for Agnitio’s pull marketing platform soars

Closed-loop marketing business sees 50 per cent increase in last two months from healthcare agencies

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How to future-proof your brand

Step up your branding expertise to ward off untimely competition and negate the passing of the years

Building brand strength – Part 2

The Iconic Brands series to help you create your brand's unique DNA

Building brand strength – Part 1

While we analyse the full results of the Iconic Brands Survey, we kick off with the first in our series looking at the hot buttons that will drive the pharma...

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Boots and Health Promotion Board Singapore are winners at IPA 2012 Effectiveness Awards

Agencies Ogilivy & Mather Singapore and Mother London each clinch an award for campaigns in healthcare at last night’s London event 

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Data-driven pharma marketing

The most successful organisations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by...

European monoclonal antibody market set to hit $42bn by 2018

Product innovations will add to existing brand success to drive growth

Harte-Hanks launches health and wellness brand agency

Harte-Hanks Direct Marketing is to establish a new healthcare brand agency called TRUE Health + Wellness with Anthony Rotolo, former Draftfcb Healthcare executive vice president/creative director as its chief creative...

Moody’s upgrades pharma industry to stable

Sector’s fortunes look set to rebound in 2013, as ratings agency report declares the worst is over

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European vaccines market set to double by 2018

“Huge growth potential” in areas of unmet medical need say Frost & Sullivan

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