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marketing mix

This page shows the latest marketing mix news and features for those working in and with pharma, biotech and healthcare.

Your social experts should work very closely with the in-house team to ensure that social is an integral piece of the marketing mix.

Outside looking in

We know that as an industry this has long been our Achilles heel as other, easier to measure elements of the sales and marketing mix steal the lion’s share of
Is print the new vinyl?

other channels in the marketing mix, when targeting GPs and HCPs generally and which channel selections we should be making for best effect.
Who is the marketer of the future?

As a rookie marketer in the early 90s I had my sales audit books, limited market research and a traditional marketing mix to juggle and implement. • ... a vastly more complex compliance and marketing mix.
Health Unlimited partners with digital agency Propeller Communications

The agency will move its studio and creative offering to Health Unlimited, the healthcare marketing communications division of Creston, whose US offices are also in New York. ... It completes our ambition to have excellence in all elements of the
Making success measurable

But against a tough economic climate, which is demanding prudent use of resources, and alongside the growth of a far more sophisticated marketing mix, a significant increase in the accessibility of

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What pharma marketers can learn from Disney

Multichannel marketing first became familiar terminology when the internet became part of the marketing mix. ... Despite increasing usage and demand amongst HCPs globally, digital channels are still under-represented in the pharma marketing mix.
Escaping the spin cycle of sub-optimal launch

An effective launch team will be cross-functional and diverse; it’s likely to include stakeholders from regulatory, medical, marketing, HEOR and Business Intelligence, as well as sales force, country and, ... mix. “The brave recognise that ‘digital
Leicester NHS Trust’s staff intranet is integral to HCPs’ working day

Indeed, they can form a valuable part of the multi-channel marketing mix for pharma.
European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey.
Getting multichannel marketing right

This will be a boon for multichannel marketing but the trend has its downsides. ... Digital will become an ever-more important part of the marketing mix as people from the pre-internet era drop out of the workforce and are replaced by HCPs who grew

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David Hunt launches independent agency The Considered

to require new campaigns, a new marketing mix, a new formula.”. ... Aurora Archer, founder and CEO of new-era marketing consultancy, Bellatrix Group, has 25 years of experience, including seven years driving growth, digital transformation and brand
Damian Eade to lead Insight Research Group's new digital team

Digital has now gained greater recognition and become a dedicated part of the marketing mix, but this is still new territory for many of our clients.”.

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Programmatic methodology and why you should be using it

How does it fit within the existing digital marketing mix? Programmatic advertising started life as a way to use up any remnant inventory. ... What are the benefits towards my marketing campaign? What can it deliver for me?
Value proposition development

Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.
How to create a multi-channel marketing strategy and plan

Have you noticed how everyone’s got a slightly different take on pharma multi-channel marketing? ... in which sales and marketing teams can work more collaboratively together, or it’s simply the best way to incorporate digital channels into the
Life Healthcare Communications

If you need integrated and highly creative communications solutions, for all channels and elements of the marketing mix, email juliet@life-healthcare.com to bring your story to Life. ... Integrated communications using all channels and all elements of
Digital communications—not just for whitespace anymore

By Brad Davidson, PhD, SVP Strategic Planning. There is a belief among many healthcare communications and brand managers that multi-channel marketing (MCM) is a substitute for human interaction—and a ... Key takeaway: Digital should be central to your