Please login to the form below

Not currently logged in
Email:
Password:

marketing mix

This page shows the latest marketing mix news and features for those working in and with pharma, biotech and healthcare.

Navigating the social media waters in healthcare

Navigating the social media waters in healthcare

Your social experts should work very closely with the in-house team to ensure that social is an integral piece of the marketing mix.

Latest news

  • Outside looking in Outside looking in

    We know that as an industry this has long been our Achilles heel as other, easier to measure elements of the sales and marketing mix steal the lion’s share of

  • Is print the new vinyl? Is print the new vinyl?

    other channels in the marketing mix, when targeting GPs and HCPs generally and which channel selections we should be making for best effect.

  • Who is the marketer of the future? Who is the marketer of the future?

    As a rookie marketer in the early 90s I had my sales audit books, limited market research and a traditional marketing mix to juggle and implement. • ... a vastly more complex compliance and marketing mix.

  • Health Unlimited partners with digital agency Propeller Communications Health Unlimited partners with digital agency Propeller Communications

    The agency will move its studio and creative offering to Health Unlimited, the healthcare marketing communications division of Creston, whose US offices are also in New York. ... It completes our ambition to have excellence in all elements of the

  • Making success measurable Making success measurable

    But against a tough economic climate, which is demanding prudent use of resources, and alongside the growth of a far more sophisticated marketing mix, a significant increase in the accessibility of

More from news
Approximately 0 fully matching, plus 101 partially matching documents found.

Latest Intelligence

More from intelligence
Approximately 1 fully matching, plus 25 partially matching documents found.

Latest appointments

More from appointments
Approximately 0 fully matching, plus 1 partially matching documents found.

Latest from PMHub

  • Value proposition development

    Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix.

  • How to create a multi-channel marketing strategy and plan How to create a multi-channel marketing strategy and plan

    Have you noticed how everyone’s got a slightly different take on pharma multi-channel marketing? ... in which sales and marketing teams can work more collaboratively together, or it’s simply the best way to incorporate digital channels into the

  • Life Healthcare Communications Life Healthcare Communications

    If you need integrated and highly creative communications solutions, for all channels and elements of the marketing mix, email juliet@life-healthcare.com to bring your story to Life. ... Integrated communications using all channels and all elements of

  • Digital communications—not just for whitespace anymore

    By Brad Davidson, PhD, SVP Strategic Planning. There is a belief among many healthcare communications and brand managers that multi-channel marketing (MCM) is a substitute for human interaction—and a ... Key takeaway: Digital should be central to your

  • NEW APPOINTMENTS AND PROMOTION SIGNAL EXPANSION OF CELLO HEALTH INSIGHT QUANTITATIVE RESEARCH TEAM

    MORI where he headed up a team of research analysts in the customer experience (loyalty) function. His technical experience includes marketing mix modelling, path modelling, conjoint analysis and linear modelling. . ... Cello Health Insight: global

More from PMHub
Approximately 0 fully matching, plus 10 partially matching documents found.

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
11 London

The biggest problems facing humanity today are health-related, and the health of people, animals and our planet are inextricably linked. ...

Latest intelligence

How can we strike the right balance between familiarity and innovation when it comes to data presentation?
Following our webinar in March, Getting MedComms right: navigating the age of the amateur expert, we’re taking the time to respond to questions we were unable to answer during the...
Deep 6 AI: the smart software breathing new life into clinical trials
Fishawack Health interviews Wout Brusselaers, the Deep 6 AI CEO using artificial intelligence to solve one of the greatest barriers stagnating healthcare innovation—clinical trial recruitment and retention....
COVID-proof: How Teams are Creating Launch Intensity thru Adversity
Now that the game has changed, how are marketers shifting their launch behaviour? We've identified 5 common observations from effective teams....