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media planning

This page shows the latest media planning news and features for those working in and with pharma, biotech and healthcare.

FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

Communications giant FCB Health has launched a new data consultancy firm, Solve(d), offering services in market analytics, predictive modelling, media planning, CRM solutions and data visualisation to name a few. ... After the sale goes through, Navience

Latest news

  • Pegasus’ suicide prevention campaign wins at Communiqué Pegasus’ suicide prevention campaign wins at Communiqué

    Small Talk Saves Lives scoops awards in Excellence in Media Relations and Excellence in Public Health Communications. ... The healthcare consultancy has a team of 140 people offering clients research and insights, strategic planning, media and influence

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Digital inspiration for pharma on mobile, social media,

  • WPP launches specialist healthcare firm WPP launches specialist healthcare firm

    The new firm, WPP Health &Wellness, is comprised of three of the group's specialist agencies - Ogilvy CommonHealth Worldwide, Sudler &Hennessey, greyhealth group - as well as media planning firm CMI, with

  • IPG Mediabrands creates healthcare agency IPG Mediabrands creates healthcare agency

    Based in New York with affiliates across the EMEA and Asia-Pacific regions, the new agency - called Healix - will provide pharmaceutical, biotech and healthcare clients with media planning strategies created using ... Erb commented: “I'm very excited

  • Packer Forbes acquired by Four Communications Packer Forbes acquired by Four Communications

    Also included under the Four Health banner is Four MSA, the specialist healthcare media planning and buying agency, which was acquired by the group last year.

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Latest Intelligence

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Latest appointments

  • Four Health announces a pair of internal promotions Four Health announces a pair of internal promotions

    As a managing director, Springham will head up Four Health Media – the group's health care professionals media planning and buying specialists. ... She has over 12 years of experience in the industry, having executed both healthcare professional media

  • Chemia appoints network manager Chemia appoints network manager

    Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand ideation, planning, medical education, digital and social media.

  • Bartlett Davis appoints Dominique Pizzingrilli Bartlett Davis appoints Dominique Pizzingrilli

    She takes up account manager role at media buying and planning agency. ... UK-based strategic media buying and planning agency Bartlett Davis Communications has appointed Dominique Pizzingrilli to the newly-created role of account manager.

  • MSA Market Media expands MSA Market Media expands

    Mansfield will join the Hampshire-based agency's global media planning and buying team. ... He has significant knowledge and skills in medical publishing, online medical communities and digital media.

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Latest from PMHub

  • Four appoints Matt de Gruchy as chief executive of health unit

    Matt, who joins the agency on 23 February, will take overall responsibility for a 70-plus team which delivers brand strategy, media planning &buying, communications, policy &public affairs, creative and digital ... Matt takes over from Emma Statham, who

  • Flexible working success

    Matt, who joins the agency on 23 February, will take overall responsibility for a 70-plus team which delivers brand strategy, media planning &buying, communications, policy &public affairs, creative and digital ... Matt takes over from Emma Statham, who

  • Four wins coveted position on government roster £500m government campaign roster partners announced

    The new £490m campaign solutions framework is the recommended route for the public sector to procure end-to-end campaign solutions, which includes everything from media strategy and planning to handling ... It offers a truly integrated approach based on

  • McCann Health Engagement

    As a media agency exclusively focused on healthcare, McCann Health Engagement has deep knowledge and vast experience planning and buying in the pharmaceutical industry specific to HCP and DTC on a

  • LANGLAND WELCOMES MIKE BRIGHTLEY TO ITS ADVERTISING TEAM LANGLAND WELCOMES MIKE BRIGHTLEY TO ITS ADVERTISING TEAM

    and analytics, strategic planning, service design, digital media and technology, science, and medicine. ... Publicis Health companies include Digitas Health, Discovery USA, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health

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