Pegasus’ suicide prevention campaign wins at Communiqué

Small Talk Saves Lives scoops awards in Excellence in Media Relations and Excellence in Public Health Communications. ... The healthcare consultancy has a team of 140 people offering clients research and insights, strategic planning, media and influence

Top tips for “digitally cautious” pharma

Customer-centric strategy. There should be one commercial strategy which integrates multiple digital marketing activities: websites, apps, media planning and buying and other marketing services. ... Digital inspiration for pharma on mobile, social media,

WPP launches specialist healthcare firm

The new firm, WPP Health &Wellness, is comprised of three of the group's specialist agencies - Ogilvy CommonHealth Worldwide, Sudler &Hennessey, greyhealth group - as well as media planning firm CMI, with

IPG Mediabrands creates healthcare agency

Based in New York with affiliates across the EMEA and Asia-Pacific regions, the new agency - called Healix - will provide pharmaceutical, biotech and healthcare clients with media planning strategies created using ... Erb commented: “I'm very excited

Packer Forbes acquired by Four Communications

Also included under the Four Health banner is Four MSA, the specialist healthcare media planning and buying agency, which was acquired by the group last year.

Awards or not, what really matters is... can you make it mean something?

Well, it runs through everything we do, from insights, strategy and briefing to critiquing creative concepts, craft in execution, channel and media selection. ... It’s why we created our AMP (Analytics, Media and Performance) team a few years ago, to

Breaking from tradition - social media at medical congresses

media as a channel to better understand the priorities of their healthcare professional customers at congresses. ... take the first steps towards integrating social media into their congress strategy, often citing resource or compliance issues.

The social dilemma: is it time for pharma to join the party?

Clearly, just as in wider society, HCP use of social media is growing. ... But our industry isn’t yet designed to do that. Other industries have got Social Media Directors, social strategies and planning to leverage what’s become an enormous channel

Public relations

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Four Health announces a pair of internal promotions

As a managing director, Springham will head up Four Health Media – the group's health care professionals media planning and buying specialists. ... She has over 12 years of experience in the industry, having executed both healthcare professional media

Chemia appoints network manager

Chemia is an integrated network of agencies offering a range of marketing services including public relations, advertising, brand ideation, planning, medical education, digital and social media.

Bartlett Davis appoints Dominique Pizzingrilli

She takes up account manager role at media buying and planning agency. ... UK-based strategic media buying and planning agency Bartlett Davis Communications has appointed Dominique Pizzingrilli to the newly-created role of account manager.

MSA Market Media expands

Mansfield will join the Hampshire-based agency's global media planning and buying team. ... He has significant knowledge and skills in medical publishing, online medical communities and digital media.

Four announces B Corp certification

It offers a truly integrated approach with services spanning advertising, digital, social, media planning &buying, marketing, PR, public affairs, events, insights &planning and sponsorship. ... Four has five core business units: Media, Communications,

Four appoints Matt de Gruchy as chief executive of health unit

Matt, who joins the agency on 23 February, will take overall responsibility for a 70-plus team which delivers brand strategy, media planning &buying, communications, policy &public affairs, creative and digital ... Matt takes over from Emma Statham, who

Flexible working success

Matt, who joins the agency on 23 February, will take overall responsibility for a 70-plus team which delivers brand strategy, media planning &buying, communications, policy &public affairs, creative and digital ... Matt takes over from Emma Statham, who

Four wins coveted position on government roster £500m government campaign roster partners announced

The new £490m campaign solutions framework is the recommended route for the public sector to procure end-to-end campaign solutions, which includes everything from media strategy and planning to handling ... It offers a truly integrated approach based on

McCann Health Engagement

As a media agency exclusively focused on healthcare, McCann Health Engagement has deep knowledge and vast experience planning and buying in the pharmaceutical industry specific to HCP and DTC on a