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medtech

This page shows the latest medtech news and features for those working in and with pharma, biotech and healthcare.

Adaptive innovation

Adaptive innovation

I had the pleasure of this experience recently when playing ‘sounding board’ to the chief marketing officer (CMO) of a mid-sized company that straddles pharma and medtech.

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  • Working together to achieve better patient pathways Working together to achieve better patient pathways

    Wilmington combines core expertise across pharma, MedTech and the NHS with cloud-based technology, data visualisation tools and access to senior leaders and policymakers, and specialises in developing strategies that support

  • Cross-functional alignment Cross-functional alignment

    When I used this ‘bounded rationality’ model as way of looking at cross-functional behaviour in pharma and medtech companies, what I found was a cause and effect pattern, as summarised ... the practical application of my research in pharma and

  • The future of medtech is in the past The future of medtech is in the past

    Siren voices within the sector fear that this regulatory burden alone may threaten the resilience of manufacturers and their products, particularly SMEs that make up 95% of the medtech market. ... Our domestic medtech industry was conspicuous by its

  • FlyPharma Europe unites pharma, biotech and bio pharma with air cargo logistics FlyPharma Europe unites pharma, biotech and bio pharma with air cargo logistics

    strong. During the pandemic, this was no different: pharma, biopharma, biotech and medtech companies from the two regions joined forces and with logistics partners, were focused on developing and delivering products

  • All change – how untangling human behaviour can encourage better health All change – how untangling human behaviour can encourage better health

    The levers for change are lined up. Triducive believes that measuring the impact of opinion on creating behaviour change is crucial to develop effective strategies across healthcare, pharma and MedTech markets.

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BOLDSCIENCE

We know what it takes to create brands, to start new conversations, to simply communicate complex science, to change lives…...

Latest intelligence

The importance of accelerating clinical trial diversity
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day
At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....