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Millward Brown

This page shows the latest Millward Brown news and features for those working in and with pharma, biotech and healthcare.

WPP buys two more firms

WPP buys two more firms

The first acquisition saw WPP's market research company Millward Brown acquire InsightExpress, a US-based provider of media analytics and marketing accountability solutions. ... InsightExpress will be combined with Millward Brown Digital, the firm's

Latest news

  • Healthcare missing from most valuable brand index Healthcare missing from most valuable brand index

    Google tops Millward Brown’s list for 2014. Healthcare companies are conspicuously absent from a list of the top 100 most valuable global brands compiled by Millward Brown. ... The study, commissioned by WPP and conducted by Millward Brown Optimor, is

  • Millward Brown aligns digital offering

    expertise. . The alignment of the businesses, owned by WPP's Kantar, has been prompted by the increasing importance of digital servies to Millward Brown clients. . ... Millward Brown Digital has major presences in Boston and New York, and teams in

  • Dare to be Different Dare to be Different

    European Head of Healthcare at Millward Brown UK. He can be contacted at Trevor.Acreman@millwardbrown.com.

  • A long tail

    Sue Elms, executive vice-president at Millward Brown's Global Media Practice takes the view that: The role of the media is to advance the brand agenda.

  • Survey shows doctors' online preferences

    The findings echo sentiments expressed in a recent panel discussion run by Millward Brown in London on May 22, 2008. ... Fergus Hampton, managing director of Millward Brown Precis, explained that with an increasing number of negative reports about

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COVID-19 Updates and Daily News

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fox&cat

up to your ears in it? some pressure is helpful but too much of the wrong sort quickly takes its...

Latest intelligence

How can we strike the right balance between familiarity and innovation when it comes to data presentation?
Following our webinar in March, Getting MedComms right: navigating the age of the amateur expert, we’re taking the time to respond to questions we were unable to answer during the...
Deep 6 AI: the smart software breathing new life into clinical trials
Fishawack Health interviews Wout Brusselaers, the Deep 6 AI CEO using artificial intelligence to solve one of the greatest barriers stagnating healthcare innovation—clinical trial recruitment and retention....
COVID-proof: How Teams are Creating Launch Intensity thru Adversity
Now that the game has changed, how are marketers shifting their launch behaviour? We've identified 5 common observations from effective teams....