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MSLs

This page shows the latest MSLs news and features for those working in and with pharma, biotech and healthcare.

That ‘don’t’ impress me much

That ‘don’t’ impress me much

target individuals or whole audiences; ask customers in MSL or sales calls how an event or activity they have engaged with has made an impact; build some qualitative insight gathering into

Latest news

  • Using consensus to drive clarity Using consensus to drive clarity

    But maximising impact comes from getting the outputs to the widest possible audience as part of a dissemination plan: symposia discussion points, MSL materials, e-learning content, representative videos… the options ... This will help us maximise the

  • PMEA 2019: Recognising excellence in improving patient outcomes PMEA 2019: Recognising excellence in improving patient outcomes

    their innovative campaign, A Fresh Approach to Data Training for MSLs. ... The PMEA judges said: “This training programme for MSLs is creative and innovative in its approach to training, such as an escape room, theatre and speed dating.

  • GCI Health hires six new starters GCI Health hires six new starters

    The agency has also appointed senior account executive, Alice Morgan, who joins from MSL and Talia Berkley joins as an account executive from ROAD Healthcare Communications.

  • Riding the wave of digital disruption Riding the wave of digital disruption

    But while using data to create an overview at the national level is important for his team of medical science liaisons (MSLs), “it's really about getting to their single HCPs ... But data, he says, is a two-way street: “It's not only MSLs going in

  • Ashfield to establish European MSL network for Diurnal's Infacort Ashfield to establish European MSL network for Diurnal's Infacort

    Hormone replacement drug anticipated to receive EU approval later this year

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11 London

We live in a hyper-connected world. This has clear benefits for the health of our communities, our businesses and our...

Latest intelligence

The communication challenge of helping he next generation to be healthier
As the pressure on the health service increases the health of the next generation is vital for everyone. How do we show positive attitudes and change behaviour while future proofing...
Are we losing sight of what the democratisation of healthcare really looks like?
We have a core responsibility as healthcare communicators to consistently drive for better inclusion, engagement and compliance. What does the ‘democratisation of healthcare’ really look like?...
William Kilgallon
How the Royal Society’s EiR programme can help to drive UK innovation
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