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multichannel integration
This page shows the latest multichannel integration news and features for those working in and with pharma, biotech and healthcare.
La La Land? The myth of multichannel excellence
In Europe, although the level of integration between digital/multichannel marketers and the IT/business function is generally acceptable, processes for channel mix and campaign automation are poor. ... The 2016 Multichannel Maturometer concurs, finding
Latest news
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Aurora launches marketing and engagement framework
The London-based comms agency's Integrating MultiChannel (IMC) framework aims to utilise different on and off-line channels to achieve optimum effectiveness. ... Ultimately the agency said it wants to make effective multichannel integration a reality.
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Latest Intelligence
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Combining hard technology with human skills
multichannel integration. ... For digital/multichannel teams the picture is – perhaps surprisingly – only marginally better (15%).”.
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Integration - beyond the buzzword
We are now in a super-connected, multichannel world that demands authenticity and transparency. ... Immersion:Integration leaders already embedded in day-to-day business with deep understanding and strong relationships, operating with passion, curiosity
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Multichannel: the essential European revolution
There are three key success factors:. 1. Successful integration. The first step in successful multichannel is to discard the notion that it is about measuring the success of traditional channels versus ... Marketing departments, therefore, have to
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Integrating multichannel marketing
Economy as the driver. Ragnar Gaseby, global head of multichannel marketing at Merck &Co/Merck Sharp &Dohme (MSD), discussed pharma's slow integration of multichannel marketing during his presentation on the ... Multichannel marketing is marketing in
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Latest appointments
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Blue Latitude boosts its team
As a senior consultant at Blue Latitude she will direct the translation of brand strategy into executional outputs, developing brand strategic positioning and messaging, multichannel capability and cross-functional integration.
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Latest from PMHub
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ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE
Integrate multichannel nurture programmes to improve reach. Use meaningful digital metrics to understand and build engagement.
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Viseven is a Salesforce Consulting Partner
The integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further, bringing genuine value to customers in life sciences. ... The integration of Viseven’s
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Blue Latitude boosts its team
As a senior consultant at Blue Latitude she will direct the translation of brand strategy into executional outputs, developing brand strategic positioning and messaging, multichannel capability and cross-functional integration.
More from PMHub
Approximately 1 fully matching, plus 2 partially matching documents found.
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