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multichannel integration

This page shows the latest multichannel integration news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

In Europe, although the level of integration between digital/multichannel marketers and the IT/business function is generally acceptable, processes for channel mix and campaign automation are poor. ... The 2016 Multichannel Maturometer concurs, finding

Latest news

  • Aurora launches marketing and engagement framework Aurora launches marketing and engagement framework

    The London-based comms agency's Integrating MultiChannel (IMC) framework aims to utilise different on and off-line channels to achieve optimum effectiveness. ... Ultimately the agency said it wants to make effective multichannel integration a reality.

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Latest Intelligence

  • Combining hard technology with human skills Combining hard technology with human skills

    multichannel integration. ... For digital/multichannel teams the picture is – perhaps surprisingly – only marginally better (15%).”.

  • Integration - beyond the buzzword Integration - beyond the buzzword

    We are now in a super-connected, multichannel world that demands authenticity and transparency. ... Immersion:Integration leaders already embedded in day-to-day business with deep understanding and strong relationships, operating with passion, curiosity

  • Multichannel: the essential European revolution Multichannel: the essential European revolution

    There are three key success factors:. 1. Successful integration. The first step in successful multichannel is to discard the notion that it is about measuring the success of traditional channels versus ... Marketing departments, therefore, have to

  • Integrating multichannel marketing Integrating multichannel marketing

    Economy as the driver. Ragnar Gaseby, global head of multichannel marketing at Merck &Co/Merck Sharp &Dohme (MSD), discussed pharma's slow integration of multichannel marketing during his presentation on the ... Multichannel marketing is marketing in

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Latest appointments

  • Blue Latitude boosts its team Blue Latitude boosts its team

    As a senior consultant at Blue Latitude she will direct the translation of brand strategy into executional outputs, developing brand strategic positioning and messaging, multichannel capability and cross-functional integration.

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Latest from PMHub

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    Integrate multichannel nurture programmes to improve reach. Use meaningful digital metrics to understand and build engagement.

  • Viseven is a Salesforce Consulting Partner

    The integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with Salesforce allows to elevate the benchmarks even further, bringing genuine value to customers in life sciences. ... The integration of Viseven’s

  • Viseven Viseven

    eWizard NaviGate– a global-to-local DAM with approved presentations, that provides 24/7 access multichannel content for reuse and repurpose. ... The integration of Viseven’s powerful eWizard multichannel pharma content authoring platform with

  • Blue Latitude boosts its team

    As a senior consultant at Blue Latitude she will direct the translation of brand strategy into executional outputs, developing brand strategic positioning and messaging, multichannel capability and cross-functional integration.

More from PMHub
Approximately 1 fully matching, plus 3 partially matching documents found.

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