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Multichannel Marketing

This page shows the latest Multichannel Marketing news and features for those working in and with pharma, biotech and healthcare.

Omnichannel marketing – more than a buzzword

Omnichannel marketing – more than a buzzword

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... When it comes to marketing, pharma has been activating multichannel marketing campaigns, merging traditional and digital channels

Latest news

  • The five-step, rare disease-ready checklist The five-step, rare disease-ready checklist

    It’s not imperative to bring them in all at the same time, but have a clear plan that aligns with initial marketing objectives. ... Include your medical, legal and regulatory colleagues from the beginning. With the right planning you can have an

  • FCB Health’s Neon attracts new managing director FCB Health’s Neon attracts new managing director

    Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy.

  • Agency round up news Agency round up news

    Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at

  • Taming the Monster Taming the Monster

    Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights? ... Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel

  • Uptake Strategies and Sanofi win capability development prize at PMEA Uptake Strategies and Sanofi win capability development prize at PMEA

    The duo developed an interactive three-day training programme to expand multichannel marketing capabilities across Sanofi’s AMESA region, creating internal, ‘highly-motivated’ trainers.

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Latest Intelligence

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Latest appointments

  • Rubica appoints former GSK executive communications and engagement lead Rubica appoints former GSK executive communications and engagement lead

    Prior to her new role, Gosling spent just under five years at pharma giant GlaxoSmithKline ( GSK) in a range of business leadership roles across communications, employee engagement, multichannel marketing, government affairs

  • Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare

    He will lead a team of business development managers focused on areas such as multichannel marketing and NHS service redesign and join from Janssen Pharmaceuticals. ... Prior to that his roles included multichannel manager, customer and field support

  • New digital head for Just:: Health New digital head for Just:: Health

    Daniel Prideaux specialises in multichannel marketing. Daniel Prideaux is to lead healthcare communications agency Just:: Health's digital offering. ... Joining from DigitasLBi and having previously worked at Havas Lynx, Prideaux specialises in

  • emotive hires Stephen Dunn emotive hires Stephen Dunn

    New client services director joins from Daiichi Sankyo UK. Stephen Dunn has joined the healthcare marketing agency emotive as client services director. ... Dunn has particular expertise in the field of multichannel marketing and communication.

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Latest from PMHub

  • Viseven opens a new center of excellence in India

    As a Global Marketing Technology Services Provider for Life Sciences and Pharma industries with over a decade of experience, Viseven continues to deliver exceptional services for its clients around the world.

  • Wilmington Healthcare appoints new Head of Digital

    most successful digital engagement ventures, with initiatives such as patient mobile apps, interactive digital detail aids for sales representatives, and a series of multichannel marketing campaigns. ... Mikko has also held roles in digital marketing,

  • ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

    Integrate multichannel nurture programmes to improve reach. Use meaningful digital metrics to understand and build engagement. ... Aligned to the whitepaper, EPG Health can also run a workshop for pharma cross-functional global teams (Marketing,

  • A unique tool for turning data into brand strategy

    This ensures the insights are true to real customer situations and guide effective marketing initiatives. ... Insights can be grouped into decision-making tools, such as personas, which can then be used to guide solutions and multichannel marketing plans.

  • Report: Achieving launch excellence in the challenging healthcare markets of today

    However, while the market can seem overwhelming, these challenges provide pharma organisations with an opportunity to meet the unmet needs of customers through clearer and more targeted marketing, and more streamlined

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