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Multichannel Marketing
This page shows the latest Multichannel Marketing news and features for those working in and with pharma, biotech and healthcare.
Omnichannel marketing – more than a buzzword
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... When it comes to marketing, pharma has been activating multichannel marketing campaigns, merging traditional and digital channels
Latest news
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The five-step, rare disease-ready checklist
It’s not imperative to bring them in all at the same time, but have a clear plan that aligns with initial marketing objectives. ... Include your medical, legal and regulatory colleagues from the beginning. With the right planning you can have an
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FCB Health’s Neon attracts new managing director
Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy.
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Agency round up news
Precisioneffect acquires Big Pink. Healthcare advertising agency precisioneffect has acquired European multichannel marketing healthcare agency Big Pink, known for providing campaigns to the pharmaceutical industry. ... Carolyn Morgan, president at
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Taming the Monster
Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights? ... Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel
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Uptake Strategies and Sanofi win capability development prize at PMEA
The duo developed an interactive three-day training programme to expand multichannel marketing capabilities across Sanofi’s AMESA region, creating internal, ‘highly-motivated’ trainers.
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Approximately 10 fully matching, plus 18 partially matching documents found.
Latest Intelligence
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Building meaningful customer engagement through data-driven digital insights
With multichannel marketing and so many new opportunities and challenges, it can be difficult to effectively engage with your HCP customers.
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Successful product commercialisation: what can we learn from the rare disease setting?
Consistency of message is critical, as is personalisation of information. In an increasingly digital age, multichannel marketing is required, with a focus on education and patient-centricity, rather than promotion. ... An effective multichannel approach
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Multichannel engagement and the need for greater understanding of European markets
In response to this changing landscape, the role of digital marketing to physicians is increasingly essential. ... Pharmaceutical marketing teams looking for further information can download Bryter’s ‘Digital Marketing to Doctors’ report at.
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A market-adapted agile approach to launch excellence
Recommendation: more opportunities exist to be market oriented and customer- centric, delivering value through innovative solutions, solving real problems, building advocacy through meaningful experiences and using multichannel marketing for
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Entrepreneurial Winning Women
Stephanie regularly lectures for the Chartered Institute of Marketing at postgraduate level, is a judging chair on the Pharmaceutical Market Europe Awards across categories including Innovation, Launch Excellence, Brand Management, Multichannel
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Approximately 10 fully matching, plus 23 partially matching documents found.
Latest appointments
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Rubica appoints former GSK executive communications and engagement lead
Prior to her new role, Gosling spent just under five years at pharma giant GlaxoSmithKline ( GSK) in a range of business leadership roles across communications, employee engagement, multichannel marketing, government affairs
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Janssen's Matthew Kirby takes up senior role at Wilmington Healthcare
He will lead a team of business development managers focused on areas such as multichannel marketing and NHS service redesign and join from Janssen Pharmaceuticals. ... Prior to that his roles included multichannel manager, customer and field support
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New digital head for Just:: Health
Daniel Prideaux specialises in multichannel marketing. Daniel Prideaux is to lead healthcare communications agency Just:: Health's digital offering. ... Joining from DigitasLBi and having previously worked at Havas Lynx, Prideaux specialises in
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emotive hires Stephen Dunn
New client services director joins from Daiichi Sankyo UK. Stephen Dunn has joined the healthcare marketing agency emotive as client services director. ... Dunn has particular expertise in the field of multichannel marketing and communication.
More from appointments
Approximately 1 fully matching, plus 3 partially matching documents found.
Latest from PMHub
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Viseven opens a new center of excellence in India
As a Global Marketing Technology Services Provider for Life Sciences and Pharma industries with over a decade of experience, Viseven continues to deliver exceptional services for its clients around the world.
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Wilmington Healthcare appoints new Head of Digital
most successful digital engagement ventures, with initiatives such as patient mobile apps, interactive digital detail aids for sales representatives, and a series of multichannel marketing campaigns. ... Mikko has also held roles in digital marketing,
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ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE
Integrate multichannel nurture programmes to improve reach. Use meaningful digital metrics to understand and build engagement. ... Aligned to the whitepaper, EPG Health can also run a workshop for pharma cross-functional global teams (Marketing,
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A unique tool for turning data into brand strategy
This ensures the insights are true to real customer situations and guide effective marketing initiatives. ... Insights can be grouped into decision-making tools, such as personas, which can then be used to guide solutions and multichannel marketing plans.
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Report: Achieving launch excellence in the challenging healthcare markets of today
However, while the market can seem overwhelming, these challenges provide pharma organisations with an opportunity to meet the unmet needs of customers through clearer and more targeted marketing, and more streamlined
More from PMHub
Approximately 27 fully matching, plus 24 partially matching documents found.
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JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people...
Latest intelligence
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- Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
- The Evolving Role of the Sales Rep
- The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
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- Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....
