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MyAsthma

This page shows the latest MyAsthma news and features for those working in and with pharma, biotech and healthcare.

Pharma’s race to digital

Pharma’s race to digital

For example, GSK’s MyAsthma app, developed with the Nottingham Respiratory Research Unit, allows people with asthma to track and manage their condition, while the company’s Breath of Life app

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Latest appointments

  • emotive hires Stephen Dunn emotive hires Stephen Dunn

    London-based emotive is dedicated solely to healthcare. Campaigns include the MyAsthma patient support programme and Red Lounge, a bespoke social media platform designed to facilitate internal discussion.

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nzyme

The nzyme group focuses on the three fundamentals that enable full patient access - Education, Access & Activation. Our specialist...

Latest intelligence

Virtual Steering Committee & Peer Influence Program
In this customer story, we describe the methodology and results of our client’s ongoing Virtual Steering Committee & Peer Influence program....
Meeting healthcare’s rising challenges
The journey to discover novel therapies through digital innovation and ensure scientific advances achieve their potential...
Report gives insights to address gaps in HCP engagement
How does Pharma-HCP engagement need to evolve in today's digital landscape?...