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MyAsthma

This page shows the latest MyAsthma news and features for those working in and with pharma, biotech and healthcare.

Pharma’s race to digital

For example, GSK’s MyAsthma app, developed with the Nottingham Respiratory Research Unit, allows people with asthma to track and manage their condition, while the company’s Breath of Life app

Latest news

The EarthWorks wins PMEA Support Agency of the Year

PMEA 2017 also saw The EarthWorks highly commended for its work on MyAsthma for GlaxoSmithKline. ... The MyAsthma iPhone app is GSK’s first Class 1 medical device that allows patients to track their attacks, medication use and store their peak flow or
GSK and Novartis lead at PM Society Digital Awards

Inspiration award. MyAsthma app by The EarthWorks. Digital Account Manager. Alice Carter at Doctors.net.
GSK asthma app wins healthcare technology award

MyAsthma, which was developed with UK agency The Earthworks, can track medicine usage and asthma attacks, and use location, weather and air quality data to learn what trigger’s a
GSK targets COPD adherence with integrated inhaler sensors

The MyAsthma app will now also be applicable to other therapy areas, driving the firm's focus on patient engagement to promote adherence.
GSK set for 2017 European rollout of med device asthma app

Updated version of the MyAsthma iPhone app is firm's first Class 1 med device. ... build an app on the foundations laid by the new version of MyAsthma. .

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Latest Intelligence

Technology: the missing link in true patient engagement?

Using behavioural science methodology, 'MyAsthma' used initial profiling questions supplemented by ongoing data to feed a complex algorithm that provided content tailored to the individual.

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Latest appointments

emotive hires Stephen Dunn

London-based emotive is dedicated solely to healthcare. Campaigns include the MyAsthma patient support programme and Red Lounge, a bespoke social media platform designed to facilitate internal discussion.

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Latest from PMHub

emotive are proud sponsors of both Writing Excellence Categories at the Communiqué Awards 2015

in Healthcare Communications in 2014 and patient support and adherence platform, MyAsthma, which won Excellence in Patient Programmes at the 2013 awards.
emotive and Novo Nordisk win Special Judges’ Award for Innovation in Healthcare Communications at Communiqué 2014

emotive are thrilled to continue their success at these awards, having won ‘Excellence in Patient Programmes’ at last years event, with their patient support app ‘MyAsthma’.
emotive and Novo Nordisk driving innovation in healthcare communications

emotive won‘Excellence in Patient Programmes’with MyAsthma at Communiqué Awards 2013 and has been Highly Commended in the Digital Interactive category with Astellas’ health economics app at the recent PM
Medical education campaign with a difference - Decisions in Time - announced as finalist for two Communiqué Awards

emotive has been successful at several industry awards, winning ‘Excellence in Patient Programmes’ with MyAsthma at last year’s Communiqué Awards and being Highly Commended in the Digital Interactive category with
emotive shortlisted for two PMEAs

Following on from a win and highly commended at this years Communique awards, patient support programme MyAsthma is a finalist in two PMEA categories. ... Today, emotive were informed by the PM Group that patient support programme MyAsthma has been

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nzyme

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