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National Medical Readership Survey
This page shows the latest National Medical Readership Survey news and features for those working in and with pharma, biotech and healthcare.
Is print the new vinyl?
The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. ... Metro is in the top 5 national daily newspaper in the country, read by over 10 million adults in print.).
Latest news
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GPs turning to digital for information
to communicating information, according to the 2013 National Medical Readership Survey (MRS). ... Regarding the medium for information, the survey found that GPs consider search engines the most useful source, following by medical educational materials.
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- World Health Organization releases latest set of COVID-19 guidelines
- BeiGene’s Brukinsa receives FDA approval for chronic lymphocytic leukaemia
- AstraZeneca/Daiichi Sankyo’s Enhertu approved by EC for advanced breast cancer
- Eli Lilly announces $450m investment in US manufacturing site
- Europe’s cancer community publishes new report on transforming patient care
- EU outlines measures to mitigate antibiotic shortage across Europe
- Innovative Trials comments on extra funding to increase access to clinical trials for cancer patients
- Gilead’s CAR-T cell therapy recommended by NICE for lymphoma
- JCVI recommends autumn COVID-19 vaccine booster for those at highest risk
- MIT researchers develop AI model to detect future lung cancer risk
- Merging global and local pharmacovigilance operations into a successful integrated approach
- Diversifying Healthcare AI with Federated Learning
- FDA and CDC investigate potential safety concern for Pfizer/BioNTech’s COVID-19 vaccine
- World Health Organization releases latest set of COVID-19 guidelines
- AbbVie and Eli Lilly leave UK’s voluntary drug pricing agreement
- EU to revise pharmaceuticals law amid antibiotic shortages
- European MPs call for urgent action against antimicrobial resistance
- The role of medical communications in building credibility for healthtech
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