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National Medical Readership Survey
This page shows the latest National Medical Readership Survey news and features for those working in and with pharma, biotech and healthcare.
Is print the new vinyl?
The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. ... Metro is in the top 5 national daily newspaper in the country, read by over 10 million adults in print.).
Latest news
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GPs turning to digital for information
to communicating information, according to the 2013 National Medical Readership Survey (MRS). ... Regarding the medium for information, the survey found that GPs consider search engines the most useful source, following by medical educational materials.
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COVID-19 Updates and Daily News
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- First trial of a vaccine against Alzheimer’s launches
- Gilead’s Trodelvy approved for triple-negative breast cancer in Europe
- Roche to present new data for its drug Polivy at the American Society of Hematology’s annual meeting
- US government to pay $5.3bn for Pfizer‘s Paxlovid
- bluebird bio’s beti-cel accepted for priority review by FDA
- Merck’s anti-COVID drug molnupiravir moves to phase 3 for prevention
- As HCPs Increasingly Expect Personalized Engagement, Pharmas Turn to Modular Intelligent Content. How Does This Work?
- COVID-19 vaccines against Omicron may be fast-tracked
- BMS’ new JAK inhibitor enters regulatory pathways
- Onyx Health Announces Two Top Appointments
- Omicron prompts global action
- Novo Nordisk growth takes a hit with China deal
- Results for Merck’s oral cholesterol inhibitor show it to be ‘highly effective’
- EMA to evaluate Roche arthritis drug RoActemra for severe COVID-19
- Gilead’s Trodelvy approved for triple-negative breast cancer in Europe
- AstraZeneca officially opens new R&D facility in UK
- Biogen hands out $120m upfront for Remedy stroke drug
- China backs use of Roche’s Actemra for coronavirus
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