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- PMLiVE

Astellas: Ten years young

Ken Jones and Sef Kurstjens on the company's progress and plans

Making a difference motivates us all

We should all push ourselves to understand what we can achieve

- PMLiVE

It’s behind you!

Healthcare IT problems should provide some warning signs for pharma

12 Connected Health

Seizing the opportunities in a new era of care

Havas Lynx

Tragedy of the commons

Evolution suggests we need to be altruistic to our rivals

Regional campaigns: Improving local uptake while staying on-message

Senior Account Manager Dolan Desai talks us through the five core considerations that will allow you to maximise your campaign's impact across a region through coherent execution.

Blue Latitude Health

- PMLiVE

A winning launch-readiness strategy

So much more than templates and tick boxes is required

Bigger than brand: Portfolio Positioning for Pharma

Senior Consultant Jenna Earl talks us through the three most important things to understand about portfolio positioning in pharma.

Blue Latitude Health

Tackling biosimilars – how to handle the threat to Pharma brands

Strategy Consultant Mark Assenti outlines three key points for developing a strategy to tackle the threat to Pharma brands from biosimilars.

Blue Latitude Health

How to nail pre-launch positioning in Pharma

Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare.

Blue Latitude Health

- PMLiVE

Critical thinking

Assessing the Darwinian model of mutation in pharmaceutical companies

- PMLiVE

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Identifying opportunities and taking advantage of them

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