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network mapping

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2017 Trends in healthcare – how advances in technology are influencing the expert-patient relationship

In the 2017 trends edition of Perspective magazine, we explore how advances in technology are influencing the future of the expert-patient relationship and the role healthcare businesses can take in...

Blue Latitude Health

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Novartis’ former UK government affairs head launches consultancy

Oxygen Strategy will offer pharma clients a 'fresh approach to strategy'

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A New View

Creating value is key to the future of marketing

Infographic: Keeping tracking on track

Our best practice approach to tracking studies.

Research Partnership

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Why culture is too often the missing link in patient-centricity

Looking at the role culture plays in shaping attitudes and behaviour in healthcare

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What does good marketing look like in 2016?

Promotion does not act within a vacuum, so knowing and measuring your environment is a critical success factor

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Are reverse auctions the best way to procure marketing services?

Managing Director Martin Brass discusses what a reverse auction is, and whether it truly is a good way for healthcare companies to drive efficiencies when procuring marketing services.

Blue Latitude Health

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Transformational technology

Big data, the cloud and the value of insights

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Fair to medalling

Generally competent at strategic planning, how can pharma transition from acceptable to exceptional to deliver gold standard performances?

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Choosing destiny

As our market transforms, firms must choose their new business model carefully

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Consilium Strategic Communications wins Vectura account

Will advise on financial and corporate PR following SkyePharma merger

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Combatting EU drug shortages

New guidelines to be issued after EMA report

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