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- PMLiVE

network mapping

Targeting’s Book of the Dead

Companies often carry harmful old genes in their DNA

Products as portfolios: positioning immuno-oncology products

The last few years have seen a huge proliferation in the number of products entering the oncology space, with a lot more currently being investigated in clinical trials. Effective positioning...

Blue Latitude Health

- PMLiVE

Digital influencer marketing

How good stories can drive value for brands, products and companies

- PMLiVE

Integrated thinking – it’s both art and science

Traditional disciplines, structures and processes are changing within the walls of pharmaceutical organisations

Why isn’t your segmentation working?

How to develop an actionable segmentation for pharma and healthcare marketing that delivers real commercial value.

Blue Latitude Health

- PMLiVE

Leveraging HCP transparency insights to drive future customer investments

EFPIA’s disclosure requirements present an opportunity to assess strategy and effectiveness

The role of empathy in the design of products and services

Peter Timmer of Blue Latitude Health talks through what it means to design with empathy for the customer, and why it produces better products and services.

Blue Latitude Health

- PMLiVE

An effective commercial model for cancer care

Patient-centric cancer care

- PMLiVE

Shaking up medical communication

...we’re talking to you

The difference between market intelligence and design intelligence

Blue Latitude Health's Elisa del Galdo explains how market and customer research differ, and in which situations you would use one over the other.

Blue Latitude Health

- PMLiVE

Coming to an understanding

EphMRA’s Dr Thomas Hein on how market research in pharma has been changing

- PMLiVE

Medical affairs – the time for change is now

The function is uniquely placed to help pharma overcome today’s most pressing healthcare challenges

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