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NOR-SWITCH

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Real-world evidence

Have we come full-circle?

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Sandoz says Humira biosimilar clears clinical hurdle

Its drug matches the safety and efficacy of AbbVie’s plaque psoriasis blockbuster

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Up close and personal

How the need for engagement and differentiation is helping pharma break down social barriers

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Proving real-world value

A focus on the industry

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The sound of silence puts the squeeze on generics and biosimilars

Medicines for Europe vows to get  governments talking to realise potential

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Uniting around a common goal

The importance of the multidiscipline team

The Art of Agile Marketing

The industry knows that it needs become more responsive to its stakeholders. An agile approach – which quickly improves results through a process of rapid market feedback and response –...

Anthill Agency

Launch of the HSJ Partnership Awards: a programme for inspirational organisations helping to transform the NHS

New Awards will recognise the many private sector organisations who partner with the NHS to deliver improved patient outcomes and cost-effective care

Wilmington Healthcare

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Managing medication non-adherence

How pharma can play its part by driving adherence through engaging solutions

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Is it time we stopped talking about adherence?

Delivering a fresh approach to patient care

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Mixed news for pharma on UK’s Accelerated Access Review

New funding will go towards ASHNs, SME’s and the Pathway Transformation Fund to name a few

Tackling the challenge of non-adherence

Improving compliance requires empowering patients to be active partners in their own care

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