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Novasecta

This page shows the latest Novasecta news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

Many companies still struggle to see the value that marketing brings,” says Ed Corbett, principal, Novasecta.

Latest news

  • Keeping it in the family pays dividends Keeping it in the family pays dividends

    Gold rush. Novasecta also believes that serial acquisition is not always a Holy Grail. ... Novasecta research showed that the cost of acquisitions doubled in 2016 compared to the previous year, with the median value of the acquisition running at 39 times

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  • Practical Patient Centricity

    Putting customers at the centre of businesses is common practice in many industry sectors. Though the pharmaceutical industry has multiple customers, including healthcare professionals and payors, the ultimate customers are always patients. For many

  • Digital Marketing is no Substitute for Sound Strategic Marketing

    Novasecta’s experience is that at some level, all companies are flexing their digital muscles – with some more than others. ... Novasecta’s experience is that for companies with a heritage in strong strategic marketing, re-building the marketing

  • Novasecta Novasecta

    We are a specialist strategy consulting firm for pharmaceutical and biotech companies. We help our clients to achieve significant performance improvement and sustainable growth by working with their leaders and teams to develop excellent

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dna Communications

Healthcare communications with unique thinking, insight and attitude...

Latest intelligence

Biosimilars and beyond: innovating for improved patient outcomes
How Europe’s biosimilar landscape has rapidly evolved over the last two decades, bringing biological medicines to more patients than ever before...
World Cancer Day 2023 – closing the gaps in cancer care to give more patients access to life-changing medicines
Great Expectations – exploring the counterpoint between advances in oncology and the challenges of ensuring life-changing medicines reach patients...
Strategic behaviour
Strong strategising depends on your colleagues’ behaviour...