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Novasecta

This page shows the latest Novasecta news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

Many companies still struggle to see the value that marketing brings,” says Ed Corbett, principal, Novasecta.

Latest news

  • Keeping it in the family pays dividends Keeping it in the family pays dividends

    Gold rush. Novasecta also believes that serial acquisition is not always a Holy Grail. ... Novasecta research showed that the cost of acquisitions doubled in 2016 compared to the previous year, with the median value of the acquisition running at 39 times

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  • Practical Patient Centricity

    Putting customers at the centre of businesses is common practice in many industry sectors. Though the pharmaceutical industry has multiple customers, including healthcare professionals and payors, the ultimate customers are always patients. For many

  • Digital Marketing is no Substitute for Sound Strategic Marketing

    Novasecta’s experience is that at some level, all companies are flexing their digital muscles – with some more than others. ... Novasecta’s experience is that for companies with a heritage in strong strategic marketing, re-building the marketing

  • Novasecta Novasecta

    We are a specialist strategy consulting firm for pharmaceutical and biotech companies. We help our clients to achieve significant performance improvement and sustainable growth by working with their leaders and teams to develop excellent

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Porterhouse Medical Group

The Porterhouse Medical Group provides powerful, insight-driven, healthcare communication services to the pharmaceutical industry across the globe, with a focus...

Latest intelligence

Rare diseases: not so rare after all
The brave new world addressing rare diseases – a way ahead to better and more inclusive treatment...
Webinar: Evolving Patient Journeys - How to generate deeper insights in a changing healthcare landscape
Register now for part one in a series, Evolving Patient Journeys, in which our experts look at the main ways in which the patient journey has evolved in recent years....
DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA
It’s long been the case that pharma lags behind other industries when it comes to digital adoption and engagement. So, what can we learn from these other industries, and how...