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omnichannel

This page shows the latest omnichannel news and features for those working in and with pharma, biotech and healthcare.

Are we the masters or servants of omnichannel engagement?

Are we the masters or servants of omnichannel engagement?

Omnichannel, on the other hand, is focused on the customer and the quality of the experience. ... Without this consent, and their data, delivering a true omnichannel experience is impossible.

Latest news

  • Omnichannel marketing – more than a buzzword Omnichannel marketing – more than a buzzword

    So how can we join the dots and create effective omnichannel marketing that will succeed for our clients? ... Customer journey and channel planning. Channels need to have clear roles in your overall omnichannel matrix.

  • Fishawack Health acquires digital marketing agency closerlook Fishawack Health acquires digital marketing agency closerlook

    closerlook leverages AI and data analytics to develop omnichannel strategies, creative and digital media solutions for life sciences brands. ... The agency’s healthcare marketing spans four ‘interlocking’ capabilities – omnichannel strategy,

  • Q&A: Caroline Gosling Q&A: Caroline Gosling

    I’ve worked in brand comms, corporate comms, advertising, med ed, internal engagement, policy, government affairs, omnichannel marketing and now organisational culture change – all under that loose banner.

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    To that end we need to look outside healthcare, even to corporations such as Disney, to fully learn how to create a successful omnichannel experience for doctors and patients. .

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Personalisation became a keystroke in the symphony of omnichannel marketing by new generation pharma marketers. ... More robust measures of omnichannel investments had to be institutionalised with the commercial organisation within the pharma enterprise.

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Latest Intelligence

  • Omnichannel communications in Medical Affairs: closing the gap between aspiration and reality Omnichannel communications in Medical Affairs: closing the gap between aspiration and reality

    Graph 1: What are the biggest challenges preventing Medical Affairs from delivering personalised, impactful omnichannel engagement? ... One of the benefits of omnichannel, according to the AMC survey, is the ability to create personalised audience

  • Global leaders in digital channels Global leaders in digital channels

    Exploring why UK field teams are global leaders in digital channels is key to better understanding the changes in omnichannel engagement. ... The popularity of email in the region reflects its role as a key connector in omnichannel strategies.

  • Customers, content and change Customers, content and change

    We are living in a world of distraction and the battle is one for ‘mindshare’,” said Florent Bühler, MSD’s omnichannel and customer experience lead – EUCAN Oncology. ... As part of this, Florent said, the industry’s ‘next normal’ will

  • Delivering content to fuel omnichannel engagement Delivering content to fuel omnichannel engagement

    To fully deliver on the promise of omnichannel, we need to ensure all engagements and content are:. ... Effective delivery of omnichannel content. Omnichannel communication is often driven at a local level, based on the unique audience insights,

  • Realising the potential of omnichannel in medical communications Realising the potential of omnichannel in medical communications

    Importantly omnichannel is not a digital strategy, but a strategy that accommodates any channel the audience uses. ... What value does this provide to Medical Affairs? Omnichannel offers opportunities when implemented well:.

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