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Omnichannel engagement

This page shows the latest Omnichannel engagement news and features for those working in and with pharma, biotech and healthcare.

Are we the masters or servants of omnichannel engagement?

Are we the masters or servants of omnichannel engagement?

Alexandra and I have both observed teams who have prioritised consent capture, precisely because of its importance in omnichannel engagement, but without simultaneously prioritising value delivery, sadly leading to precious-won ... To be masters of

Latest news

  • Omnichannel marketing – more than a buzzword Omnichannel marketing – more than a buzzword

    siloes and embrace true omnichannel engagement. ... Standard metrics do not show changes in behaviour or beliefs – an omnichannel vision is about true connectivity, engagement and a call to action.

  • Q&A: Caroline Gosling Q&A: Caroline Gosling

    PME interviews Rubica's Director of Culture &Engagement. What gets you out of bed in the morning? ... I’ve worked in brand comms, corporate comms, advertising, med ed, internal engagement, policy, government affairs, omnichannel marketing and now

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Latest Intelligence

  • Omnichannel communications in Medical Affairs: closing the gap between aspiration and reality Omnichannel communications in Medical Affairs: closing the gap between aspiration and reality

    Graph 1: What are the biggest challenges preventing Medical Affairs from delivering personalised, impactful omnichannel engagement? ... As we seek to evolve our customer engagement model, it is vital that we empower the field teams to adopt the

  • Global leaders in digital channels Global leaders in digital channels

    Exploring why UK field teams are global leaders in digital channels is key to better understanding the changes in omnichannel engagement. ... This is particularly the case in the UK, where email is the primary field engagement channel with HCPs, showing

  • Customers, content and change Customers, content and change

    As part of this, Florent said, the industry’s ‘next normal’ will take it on an omnichannel journey. ... Omnichannel planning and customer engagement frameworks can help, but to be a complete success they also require the elimination of the silos

  • Delivering content to fuel omnichannel engagement Delivering content to fuel omnichannel engagement

    This enhances audience engagement and improves the impact of medical education through accessibility, convenience and relevance. ... To fully deliver on the promise of omnichannel, we need to ensure all engagements and content are:.

  • Realising the potential of omnichannel in medical communications Realising the potential of omnichannel in medical communications

    All other content is available either before or after. Many companies recognise the need for omnichannel engagement, but there is a lot of work to do to realise its potential. ... What next? Omnichannel offers the potential to provide a better experience

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Latest appointments

  • Ashfield Health announces three new senior hires Ashfield Health announces three new senior hires

    In this role, Ramirez will focus on collaborating with key stakeholders across the business and implement a framework for omnichannel customer engagement, by developing new service offerings leveraging data and analytics.

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Latest from PMHub

More from PMHub
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Redbow Consulting Group

Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...

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