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omnichannel strategy
This page shows the latest omnichannel strategy news and features for those working in and with pharma, biotech and healthcare.
Uptake Strategies opens applications for interactive graduate event
strategy, brand planning and use of omnichannel marketing.
Latest news
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Fishawack Health acquires digital marketing agency closerlook
The agency’s healthcare marketing spans four ‘interlocking’ capabilities – omnichannel strategy, conceptual creative and content, digital tactics and media management and advanced analytics. ... I believe that the combination of our AI/advanced
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The digital shift in pharma marketing
One of the panelists who leads omnichannel and data strategy for a large pharma company strongly recommended grabbing every opportunity to know your customer, gather data from various touchpoints, and then ... Digital inspiration for pharma on mobile,
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Latest Intelligence
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Redefining medical communications in the age of omnichannel engagement
Our specialist-driven approach to omnichannel engagement can help with:. Innovation: omnichannel maturity assessment before execution. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Creating the right foundations for omnichannel success
Develop a CX vision. All omnichannel transformations must be aligned with customer needs. ... Proof points for such customer-centricity, and consequently support for the omnichannel strategy, can then come from measuring the resultant customer experience.
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Achieving communications excellence with the healthcare workforce of the future
If you want to generate an effective omnichannel strategy and communication campaigns that truly resonate, these particular behaviours need to be deeply understood. ... Can you afford not to align your communications strategy with the needs of a new,
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Smart content engines: personalising medical content to meet healthcare professionals’ real-time needs
Modular content strategies allow more flexibility in using pre-approved content that can be combined in different ways, according to the omnichannel communication strategy. ... Digital inspiration for pharma on mobile, social media, strategy, best
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Delivering content to fuel omnichannel engagement
materials and limit the potential implementation of an effective omnichannel strategy. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
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Latest from PMHub
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HOW TO TRANSFORM YOUR HEALTHCARE BRAND MARKETING FROM MULTI-CHANNEL TO OMNICHANNEL
A centralised system that can integrate and manage data from different channels and touchpoints is crucial for a fruitful omnichannel marketing strategy. ... This strategic approach enhances engagement and personalisation. Define your brand’s identity,
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Harnessing the power of omnichannel for impactful HCP engagement
One such report from Aktana and DHC Group found that an overwhelming 98% of pharma executives feel it is important to create and implement an omnichannel strategy for their organisation[1]. ... Content is king; no omnichannel strategy will have impact
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DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA
Put simply, omnichannel done correctly can deliver major benefits in brand value, customer relationships and, more importantly, sales. ... As part of this endeavour, video is now a core component of its omnichannel strategy with a recent initiative being
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Omnichannel scientific engagement and the use of archetypes to drive personalization
in his plenary titled “Audience Segmentation: Omnichannel Scientific Engagement and the Use of Archetypes” built on the positioning of Medical Affairs 3.0. ... Here, he explores the key themes and shares his recommendations for effectively engaging
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The Creative Engagement Group appoints Tom Griffiths from Saatchi & Saatchi Wellness as Strategy and Planning Director
Tom reports into Richard Burton, Head of Strategy at The Creative Engagement Group &Managing Partner of Forty1. ... With specific expertise in healthcare and the application of omnichannel planning, Tom has driven the creative and brand strategy for the
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Approximately 5 fully matching, plus 11 partially matching documents found.
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- HCP ENGAGEMENT STUDY: Pharma shifts top priority to HCP insights and impact metrics
- AstraZeneca/Merck’s Lynparza combination recommended by NICE for advanced ovarian cancer
- BMS shares positive phase 3 results for Opdivo/Yervoy combination in colorectal cancer
- Stanford Medicine researchers find blood tests help predict organ failure
- GSK and GCOA report reveals global inequities in adult immunisation uptake
- A “Leaky Pipeline” and the Loss of Talented Female Physicians
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Branding Science
We are Branding Science Partners in thinking which inspires change in healthcare Branding Science are an award-winning global pharmaceutical market...
Latest intelligence
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- New Playbook Alert: Virtual Patient Engagement
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- Millennials: the wellness generation
- Looking at the results from a global healthcare research study focusing on the patients of the future...
