This page shows the latest oncology patient insights news and features for those working in and with pharma, biotech and healthcare.
Antoine Lecourt, Global Marketing Director at GSK Oncology, on how to translate patient pathway insights into actionable strategies that enhance a brand’s value proposition. ... Alexandre Chan, Associate Consultant Oncology Pharmacist at the National
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In the patient experience focus group, the discussion focused on the patient journey from pre-diagnosis right through to treatment and support. ... around treatment, access to information for both patients and hcps, patient support &wellbeing and the
On 22nd February we held our patient experience focus group, which brought together patients, doctors and industry advocates to discuss the changing landscape and challenges facing cancer care today.
Two clients were co-developing a product and needed to understand the patient journey in two areas of oncology, in order to identify the leverage points where they could provide an ... improved patient experience.
Our PsO infographic offers an introduction to the real-world patient insights collected by our Therapy Watch PsO study. ... Download our latest infographic, which offers an introduction to the real-world patient insights collected by our Therapy Watch
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Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...