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online channels

This page shows the latest online channels news and features for those working in and with pharma, biotech and healthcare.

Are we the masters or servants of omnichannel engagement?

Are we the masters or servants of omnichannel engagement?

It is about a seamless and personalised experience across online and offline channels – the customer should have the same experience regardless of the channel through which he or she chooses to ... Successful companies are also ensuring teams have the

Latest news

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... What’s interesting to note is that third-party websites and online journals in the US and tele-detailing in Europe/Asia

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... While brand portals, KOL webinars and social media are frequently used channels, third party websites and online journals in the

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... 6. Have you truly connected your tactics across online and offline channels to provide an integrated journey?

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    What can be seen in the research report is that companies are changing (and anticipate continuing to change) the channels they use to gain customer feedback. ... and text channels will gradually start to replace the more formal and rigid methods of

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    In terms of traditional publishers, yes, they can help you reach certain pockets of your target audience, but integrate with other online channels to broaden your reach. ... If you don’t know what they do or want online, ask them!

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Latest Intelligence

  • The impact of war on patients and clinical research The impact of war on patients and clinical research

    Clinical trial data should also be accessible via online channels, from when treatment starts to when it is completed, while also doing whatever is needed to prevent unblinding of participants.

  • Customers, content and change Customers, content and change

    Hughes noted: “Healthcare professional communication was about speed of doing so and identifying which digital channels HCPs used.”. ... Previously, reactions from a doctor towards a sales representative could be easily noted through a variety of

  • Virtual congresses: video thrilled the cardio tsar Virtual congresses: video thrilled the cardio tsar

    Navigator365 channel affinity data shows that the reach of the online congress has obviously increased since we switched to the virtual. ... The pandemic forced everyone. to switch to online channels for education, and there’s certainly a growing

  • Working in true partnership in a time of change Working in true partnership in a time of change

    For example, which papers have they published and via which channels? ... Are they active in online forums, or other channels and which key topics are being discussed?

  • Bombarded with information – the challenge of crowded digital channels Bombarded with information – the challenge of crowded digital channels

    With HCPs and patients now emphatically ‘digital consumers’, the proliferation of online channels is shining a bright light on pharma’s use of digital. ... However, as communications increasingly move online, the challenge isn’t limited to

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