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online channels
This page shows the latest online channels news and features for those working in and with pharma, biotech and healthcare.
The digital shift in pharma marketing
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... What’s interesting to note is that third-party websites and online journals in the US and tele-detailing in Europe/Asia
Latest news
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Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... While brand portals, KOL webinars and social media are frequently used channels, third party websites and online journals in the
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Pharma Brand Planners' Blog (Part 4)
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... 6. Have you truly connected your tactics across online and offline channels to provide an integrated journey?
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Are healthcare companies delivering great customer experience?
What can be seen in the research report is that companies are changing (and anticipate continuing to change) the channels they use to gain customer feedback. ... and text channels will gradually start to replace the more formal and rigid methods of
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Top tips for “digitally cautious” pharma
In terms of traditional publishers, yes, they can help you reach certain pockets of your target audience, but integrate with other online channels to broaden your reach. ... If you don’t know what they do or want online, ask them!
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Agencies combine to form HealthCircle
The partnership will see the introduction of CME, contract management services and access to online media channels such as TheDoctorsChannel.com.
More from news
Approximately 0 fully matching, plus 50 partially matching documents found.
Latest Intelligence
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Virtual congresses: video thrilled the cardio tsar
Navigator365 channel affinity data shows that the reach of the online congress has obviously increased since we switched to the virtual. ... The pandemic forced everyone. to switch to online channels for education, and there’s certainly a growing
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Working in true partnership in a time of change
For example, which papers have they published and via which channels? ... Are they active in online forums, or other channels and which key topics are being discussed?
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Bombarded with information – the challenge of crowded digital channels
With HCPs and patients now emphatically ‘digital consumers’, the proliferation of online channels is shining a bright light on pharma’s use of digital. ... However, as communications increasingly move online, the challenge isn’t limited to
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Multichannel engagement and the need for greater understanding of European markets
Now more than ever, reps will be reliant on making use of existing online channels for virtual contact and adopting remote engagement strategies with physicians. ... Digital channels can be used for real-time communication with physicians even more
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Combining hard technology with human skills
Customers need support at every touchpoint along – and beyond – the buying journey, with online channels permanently on hand to deliver timely and relevant content. ... The challenge is to deliver a seamless experience as customers move between
More from intelligence
Approximately 1 fully matching, plus 19 partially matching documents found.
Latest from PMHub
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When community can inspire a social media movement
Natalie Karaminas, Account Director, PR &Creative Communications at Havas Life Medicom, shares the value of social media in building online communities to spark a movement. ... Maximising the influence of popular online social communications channels can
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From nature to art galleries: thinking differently about healthcare
Meanwhile empowered patients are seeking clear and comprehensive health information delivered through online channels.
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Empowering Strategic Performance Ltd
Blending online and offline channels our multi-channel approach integrates digital and traditional targeting of customers.
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Article: Like, Like, Like: Harnessing the power of social media insights
Given the colossal amount of personal and professional information that we share online, social media channels such as Facebook and Twitter are fast becoming treasure troves of big data.
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Unlocking potential: How can pharma capitalise on its resources to support the NHS?
The value of working with the NHS online. Planning the mix of channels through which to disseminate valuable educational content is, of course, critical. ... The frequency with which HCPs visit those channels and the level of trust they have in them are
Empowering Strategic Performance Ltd
More from PMHub
Approximately 0 fully matching, plus 14 partially matching documents found.
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