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Origins insights

This page shows the latest Origins insights news and features for those working in and with pharma, biotech and healthcare.

Bedrock Group rebrands as Resonant Group

Bedrock Group rebrands as Resonant Group

Currently, the group includes Origins Insights – a health insights agency – and Bedrock Healthcare Communications, which has a ‘forward-thinking, audience-centred, creative approach to medical communications’. ... Both Origins Insights and

Latest news

  • The Communiqué Awards: what are judges looking for? The Communiqué Awards: what are judges looking for?

    Entering awards that demand evidence and rigour is therefore a great way of building up your agency’s capabilities in presenting objectives, insights and the origins of your creative ideas. ... The objective here is to show that there are strategic

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Latest Intelligence

  • Patient diversity in clinical trials needs to be centre stage Patient diversity in clinical trials needs to be centre stage

    the financial motives of the pharmaceutical industry, and/or disparities in the quality of care they receive.” By not involving more patients from relevant ethnic groups, industry restricts critical insights into ... Su Smith, Director of Origins

  • Your clinical trial participants are precious, so treat them as such Your clinical trial participants are precious, so treat them as such

    To find out more about how Origins can redefine your success through connecting you with the authentic patient experience, visit or contact Su Smith susmith@origins-insights.com. ... Su Smith is Director at Origins Insights.

  • New truths and realities in these strange times New truths and realities in these strange times

    It can be a daunting new world. PoTS and COVID-19. The Origins Insights team is working with the charity PoTS UK on a qualitative research project investigating the impact of ... Debbie Waterman, a Research Director at Origins Insights, observed recently:

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AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >300 healthcare communications professionals,...

Latest intelligence

Diversity in clinical trials: looking back at our 2021 blogs
In this blog, we look back at the Innovative Trials' Equality & Diversity (E&D) committee blogs across 2021...
What does the future hold for Light-chain Amyloidosis?
Recent advances in the understanding and treatment are reforming pharma’s approach to the management of this rare disease. With a new standard of care rapidly developing, what does the landscape...
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