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- PMLiVE

Owen Health

How to choose your digital channels

Like any other areas of marketing, pharma digital communication is subject to fashion. A new technology arrives, people naturally get excited. Meanwhile, established communication technologies receive less focus (even if...

Anthill Agency

- PMLiVE

emotive appoints head of talent

Adela Zafar moves from NAVBLUE to take up the newly-created role

Multichannel Pharma

How to create a multi-channel marketing strategy and plan

You know what it is and why you need one, now find out how to create a successful pharma multi-channel marketing strategy and plan

An agency called Owen

- PMLiVE

Navigating the social media waters in healthcare

Regulations shouldn't prevent creative and engaging social media content

- PMLiVE

Being social – harnessing the power of social media

With around 2.8 billion people using social media today, it’s a powerful force – one that encompasses a broad spectrum of websites and applications. In addition to well-known websites like Facebook,...

Porterhouse Medical Group

Pull and Push Marketing

Pharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’

Is your pharma brand using the marketing terms ‘pull & push’ correctly?

An agency called Owen

- PMLiVE

emotive boosts its client services team

Agency appoints four new starters

The Pharma Multi-channel Marketing Maturity Model

The Pharma Multi-channel Marketing Maturity Model

Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey.

An agency called Owen

- PMLiVE

Being social

Harnessing the power of social media

Pharma Brand Strategy 2.0

Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product.

An agency called Owen

The Periodic Table of Pharma Multi-channel Marketing

The Periodic Table of Pharma Multi-channel Marketing

Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of all the key elements needed for multi-channel marketing activity.

An agency called Owen

New agency launched

Pharma companies don’t need another vanilla agency

An agency called Owen

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