Pharma marketers' blog: How to be a patient-centric pharma marketer?

Target patient profile and personas: have you clearly defined the target patient(s) for your brand lifting your patient(s) off the page with personas, portraits, photos and even a name ... Wise words indeed and something that I firmly believe we can all

In sickness and in health

In many companies, the executives I work with have very strong science and medical training. ... Professor Brian D Smith works at SDA Bocconi and the University of Hertfordshire.

Pharma marketers’ blog: How to prioritise, perform and prevail

How to perform at a high level while still keeping healthy and happy. ... for your brand or portfolio clearly defined and aligned to key tactical projects?

PMEA 2020: continuing to recognise excellence in improving patient outcomes

5. Excellence in Engagement through Multiple Channels (Digital and Traditional). Sponsored by: earthware. ... 9. Excellence in Building Corporate Reputation and Trust. Sponsored by: Page &Page.

What makes a great launch leader and launch team?

Building frameworks, processes and tools to help bring some structure, rigour and coordination to the launch process. ... milestones, launch team temperature checks, launch excellence training sessions, innovation competitions and much more!

Agreeing sustainable value-based contracts with payers: myths and realities

Superstar congresses and conferences will stay centre stage but now share the limelight with virtual and hybrid events

It is not as agile as real life,” said Lisa Lishman, Commercial Director at Page &Page and Partners, the independent global creative communications agency specialising in health, wellness and lifestyle. ... Digital inspiration for pharma on mobile,

How should healthcare harness creativity?

All that complex data needs interpreting into something more palatable. Historically the audience may have been seen as relatively captive where a 200-page white paper and the accompanying 100 graphs ... This is especially true in healthcare, where the

A growth mindset frees us to believe that anything is possible

A growth mindset, where intelligence can be developed, leads to a desire and openness to learn and a tendency to:. ... Clare Bates is Content Director at Page &Page and Partners.

Pharma’s authentic proof of purpose influences decisions among HCPs and payers

In addition, we dug deeper to explore the connections between individual and company purpose. ... Purpose is about taking action – messaging and commitment alone will not prove purpose.

Charlotte Sale joins Page & Page and Partners as senior account director

Page &Page and Partners has announced the appointment of Charlotte Sale (pictured above), who joins the agency as its new senior account director. ... She will join the client services team to lead and manage ‘the continued delivery of excellence’

imc group bolsters HR & talent division

She has extensive experience of aiding the strategic transformation of companies’ people agenda, in line with current and future business goals. ... Previously, she worked at 90TEN and Engine Group, and brings knowledge in talent management, training

New faces at Lucid, 90Ten and Page & Page

Clare Bates joins Page and Page. Page and Page has poached Synergy Medical Communications’ Clare Bates, who joins the healthcare communications agency as its new editorial director. ... Bates has 17 years’ experience developing content for

Senior hires at Precision Health Media

Fontana's role is a new one. He will be responsible for “expanding Precision Health Media's coverage of health-focused agencies and brands as its PageMatch page-level targeting ad ... Peter will be forging relationships with a wide range of CPG and OTC

Embrace mental health first aiders for better work wellbeing

It means not just listening but acting on what you’re hearing and seeing. ... You don’t want a workforce in a constant state of tension and always feeling ‘hyper’.

What does the future hold for clinical trial recruitment?

Between 2000 and 2020, there was a  1500% increase in yearly registered clinical trials. ... the importance and opportunity clinical trials provide, will help improve healthcare outcomes for everyone.

Why big pharma needs to be braver

Communication that demands attention. Black text on a white page might sound uninspiring but there’s a reason why Stephen King became the juggernaut he is today; he carefully crafted stories ... Black text on a white page is still single handily one of

How scientific storytelling can help Pharma cut through the noise

Because what scientific storytelling allows us to do is to communicate quickly and efficiently. ... Scientific storytelling allows us to communicate meaning rather than information and this is enabled through several techniques.

How can Pharma help HCPs face Dr. Google?

to mitigate against the rise of ‘cyberchondria’ born from self-diagnosis and Dr. ... And it’s not just online searches that have been the source of added information.