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- PMLiVE

patient data

How the focus on patient outcomes has allowed FMCG to enter into healthcare market

Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating reimbursement contracts with pharma companies.

Blue Latitude Health

- PMLiVE

Care.Data pilot to be limited to just 100 GP practices

HSCIC admits 'pain' of last 12 months but says health data has transformational potential

- PMLiVE

Creating a big impact with data in sales

Making better use of data offers companies a number of ways of adding value to their activities

- PMLiVE

PatientsLikeMe pushes data sharing

The ‘Data for Good’ campaign will encourage health data sharing to advance medical research

- PMLiVE

Use data responsibly

It’s imperative that opening up clinical trial data doesn’t compromise patient safety

- PMLiVE

NHS data project delayed in England

Public needs more time to learn about medical records database

Maximising patient adherence by leveraging the patient/ physician/ pharma relationship

Director Marc Yates looks at the problem of patient compliance - can a better understanding of patient attitudes, needs and behaviours help pharma develop strategies to improve adherence?

Research Partnership

The Mobile Revolution – Using mobile Apps to deliver “in-the-moment” market research to global healthcare

Director John Branston investigates the use of mobile research in order to capture immediate detailed, qualitative insights into prescription rationale at the patient level.

Research Partnership

- PMLiVE

Big data project could transform health research

Aims to standardise handling of genetic and clinical data

- PMLiVE

Boehringer: Move towards trial transparency is “irreversible”

Pharma company plans to publish all scientific data

- PMLiVE

Informatics to drive clinical trials in UK

Scotland’s chief scientist says NHS data can support medicines research

- PMLiVE

Technology trends facing pharma in 2013

Context-based services and social media are among the major technology trends pharma will need to embrace in 2013

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