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Patient Centric
This page shows the latest Patient Centric news and features for those working in and with pharma, biotech and healthcare.
Pharma marketers' blog: on your marks, get set...brand plan!
The first is connected to the theme of last month’s blog; being patient-centric. ... All of these elements will drive the planning schedule, but to develop a really robust, differentiated and patient-centric plan it is essential to ensure the thinking
Latest news
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Pharma marketers' blog: How to be a patient-centric pharma marketer?
It is worth asking yourself how patient-centric your organisation, business unit and team are. ... There is nothing more powerful than seeing or reading a truly patient-centric brand plan!
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Socially distanced strategising
When segmentation is developed, it rests on often unspoken agreement about things like the role of the patient in the decision. ... When your marketing colleague says ‘patient-centric strategy’, do you ask how it differs from ‘customer-focused’
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Signant Health joins the Association of Clinical Research Organizations
As a technology provider, Signant brings a unique perspective to ACRO, promoting collaboration across the industry to achieve our shared responsibility for advancing patient-centric clinical research,” said Mike Nolte, CEO ... Aligned with our strategy
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Healthcare’s voice revolution
Yet there are so many ways in which smart speakers might significantly improve patient welfare. ... The second critical step is to make sure that any advances in this area are genuinely patient-centric – not tech for tech’s sake, nor weighted overly
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The most annoying ‘F’ word in healthcare
requirement to validate these criteria should be a written assessment by the patient’s physician. ... it is time to be more aggressive in (re) establishing a doctor-patient centric system.
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Latest Intelligence
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A new focus on patient-centricity through remote healthcare
By Diana Evans. Patient-centricity is a phrase that has been used widely but somewhat intangibly for many years. ... Diana Evans is Director and Patient Education and Engagement Lead at Makara Health.
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Are healthcare brands finally wising up to the power of creative-led communications?
the ways diseases can intersect and produced a shareable, translatable resource for healthcare professionals which is actually improving patient outcomes around the globe. ... Given healthcare brands and businesses are innately purpose-led and
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Patient-centred drug development: how far have we come and what’s next?
By Jo Fearnhead-Wymbs. Putting the patient at the centre of clinical development’. ... Studies have already shown that drugs developed using patient-centric clinical trials are up to 19% more likely to launch and be more quickly adopted by payers.
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Your clinical trial participants are precious, so treat them as such
patient-centric values. ... Could understanding the authentic patient experience improve your clinical trial recruitment and retention?
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Diversity and inclusion in clinical trials
Offering more patient-centric options, such as in-home patient assessments as part of a decentralised or hybrid trial, increases the geographical outreach beyond the city and suburban setting where investigative ... A recent patient survey on
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Latest appointments
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Four Health announces a pair of internal promotions
She has over 12 years of experience in the industry, having executed both healthcare professional media and patient centric communication campaigns in media and sector specialist publishing.
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Recruiters PIR International appoint four new executives
He has a track record of delivering global retained search assignments at executive and board level, partnering with venture capital and private equity funded growth stage businesses to drive patient centric
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Open Health creates new role
Joining the agency with twenty years’ biopharmaceutical industry experience, Jones’ expertise lies in market access, therapy launch and patient centric services.
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Philips promotes Simon McGuire to health systems lead
way of more patient-centric care.”.
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Ferring appoints executive VP and chief medical officer
Michel Pettigrew, president of the executive board and chief operating officer, Ferring Pharmaceuticals, said: “Making the industry more patient-centric has always been a top priory for Professor Dugi, and this ... is perfectly aligned with our
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Latest from PMHub
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Eoin McAtamney announced as Managing Director of Ashfield Ireland
With experience managing commercial and clinical teams in a number of different environments, I understand the challenges in ensuring the patient experiences the best po. ... I’m really looking forward to working with the team in Ireland to grow our
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Peadar Coyle announced as Business Development Director for Ashfield Ireland
clients. Peadar’s new role will be key to accelerating our growth through client partnerships in areas of our business such as contact centre solutions and patient-centric services.
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Key barriers to effective patient engagement in pharma, and how to fix them: Making engagement processes more patient friendly
and navigate, and how much the challenges and approaches to patient engagement in academia and pharma overlap. ... For those that are keen to be ‘patient-centric’, some have built walls of legal pathways and papers in an attempt to prevent any
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Courageous Conversation ep.12: Not Going Back: How COVID Has Changed Clinical Trials
Natalie Yeadon, CEO &Co-Founder at Impetus Digital, provides insight into how COVID has changed clinical trials. Address:. Impetus Digital. WaterPark Place. 20 Bay Street, 11th Floor. Toronto. Ontario. M5J 2N8. Canada.
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Parallel HCP-Patient Advisory Boards: A Customer Story
Our client’s main objectives were to:. Design and build out a new patient support program (PSP) for patients with psoriasis. ... Determine the most important aspects to focus on and ensure a patient-centric approach to their PSP.
Key barriers to effective patient engagement in pharma, and how to fix them: Making engagement processes more patient friendly
More from PMHub
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COVID-19 Updates and Daily News
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- First trial of a vaccine against Alzheimer’s launches
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- Gilead’s Trodelvy approved for triple-negative breast cancer in Europe
- Novartis forms coronavirus alliance with life sciences companies
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Dice Medical Communications
Dice Medical Communications is an independent communications agency that works with our clients to help launch, build, and continually develop...
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- Diversity is becoming increasingly important as a focus of clinical trials. This whitepaper gives six approaches that could be implemented to help make diversity a bigger focus on your clinical...
