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patient focus

This page shows the latest patient focus news and features for those working in and with pharma, biotech and healthcare.

Cannes Lions shows health creative is becoming an art form

Cannes Lions shows health creative is becoming an art form

The innovation we did see this year shows health creative scaling new heights – combining advances in tech and data with a rigid patient focus to create connected experiences that inspire better ... It crafts an incredible solution. The book creates a

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  • Listen, learn and lift off Listen, learn and lift off

    Grimes-Crompton believes a sharper and earlier focus on patient need combined with a deeper understanding of HCPs in condition areas are the bedrock of launch excellence. ... There should be a clear focus on what the goals are, with set KPIs and pathways

  • The decentralisation of clinical trials is a key catalyst for innovation in artificial intelligence

    The lines between healthcare, drug discovery, clinical research and commercialisation are blurring, as the patient becomes a key partner and focus. ... Identifying the right patients ensures better diversity and inclusion and a better patient experience,

  • DE&I: breaking out of the echo chamber DE&I: breaking out of the echo chamber

    By Sam Bremner. For many years, pharmaceutical companies have been working with their agency partners towards a more patient-centric world, including a growing focus on patient diversity in areas such ... And now COVID-19 has shone an even brighter light

  • The changing face of the medical science liaison The changing face of the medical science liaison

    up to date with the latest science while delivering the best patient care, continuing their own personal development and managing workloads. ... Less time gaining that knowledge creates an enhanced patient experience and provides more time to focus on

  • Expanding clinical trial access: a global imperative requiring local focus Expanding clinical trial access: a global imperative requiring local focus

    trial design and planning and a point of focus throughout the trial life cycle. ... This includes focus and coordination of:. Upfront planning, goal setting and representative patient voice and insights.

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  • VMLY&Rx launches new payer agency in the US VMLY&Rx launches new payer agency in the US

    Yu has over 22 years of ad agency experience, having started her career in medical research at Rockefeller University with a focus on neurobehavioral science. ... She later transitioned into the agency setting with a focus on HCP, patient marketing, data

  • Diana Evans joins Makara Health’s leadership team as director Diana Evans joins Makara Health’s leadership team as director

    Diana’s significant experience within the industry, coupled with her focus on patient engagement, puts us in an even stronger position to support our clients in meeting the evolving needs of ... Leading [Makara’s] patient engagement offering is both

  • Healthcare Comms appointments Healthcare Comms appointments

    More specifically, Martello will lead the group’s vision of improving patient health and will focus on behavioural change and digital medical communication. ... Becky Sarson joins the group as managing director after spending the past ten years

  • Weekly comms appointments Weekly comms appointments

    Turner has been with AXON for almost a decade, during which she has lead the agency’s focus in patient advocacy and grass-roots communications activities.

  • ProPharma selects new CEO and president ProPharma selects new CEO and president

    She has also held the role of chief operating officer for Teva Pharmaceuticals, where her focus included strategy and innovation for patient solutions, commercial effectiveness, market access, business insights and market

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Market Access Transformation

Founded in 201, Market Access Transformation (MAT) specializes in developing agile technology platforms that enable the healthcare community to exchange...

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Sustainability
Environment: where does the pharmaceutical industry stand?
...
The communication challenge of helping he next generation to be healthier
As the pressure on the health service increases the health of the next generation is vital for everyone. How do we show positive attitudes and change behaviour while future proofing...
Are we losing sight of what the democratisation of healthcare really looks like?
We have a core responsibility as healthcare communicators to consistently drive for better inclusion, engagement and compliance. What does the ‘democratisation of healthcare’ really look like?...