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Patient Insights

This page shows the latest Patient Insights news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Pharma marketers' blog: How to be a patient-centric pharma marketer?

It is worth asking yourself how patient-centric your organisation, business unit and team are. ... Are there clearly defined roles for. patient engagement, insights and the design and delivery of patient support programmes?

Latest news

  • Indigo Medical joins imc group Indigo Medical joins imc group

    With the addition of Indigo, imc group will now offer services for clients across seven core divisions, including medical &scientific content, publications, digital &creative, insights &consulting, patient engagement, meetings &events and

  • How to lead a successful launch in the future How to lead a successful launch in the future

    health. Successful launch leaders will map the ‘new normal’ in their therapy area and local country and will capture these insights in careful patient journey maps, experience maps, conversations and decision- ... to define and align on key elements:

  • Launch leaders’ blog part 1 Launch leaders’ blog part 1

    What kind of changes are there to your patient, physician and payer insights and the external environment in which they will be operating in 2021? ... If I was a potential patient for some of our industry’s newest medicines, I know what my vote would

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    So, I’d recommend creating a straightforward, patient-based forecasting model without complex macros and hundreds of input boxes that can confuse the user and approver. ... Step 2: Collate your inputs to your forecast – current assumptions, current

  • Q&A: Vicky Bramham Q&A: Vicky Bramham

    What has been your career highlight to date? Joining OPEN Health Patient &Brand Communications and working in such a multi- disciplinary environment. ... I’ve learnt so many new perspectives in a matter of months working closely alongside colleagues in

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Latest Intelligence

  • Patient-centred drug development: how far have we come and what’s next? Patient-centred drug development: how far have we come and what’s next?

    By Jo Fearnhead-Wymbs. Putting the patient at the centre of clinical development’. ... Patient insights should be part of our planning at the earliest possible point.

  • Your clinical trial participants are precious, so treat them as such Your clinical trial participants are precious, so treat them as such

    Could understanding the authentic patient experience improve your clinical trial recruitment and retention? ... To find out more about how Origins can redefine your success through connecting you with the authentic patient experience, visit or contact Su

  • The pursuit of patient diversity in clinical trials The pursuit of patient diversity in clinical trials

    Despite a renewed focus on patient diversity in clinical trials, the needle has barely shifted. ... These insights were used to improve patient recruitment, retention, compliance and advocacy.

  • Launch excellence in COVID-19 times Launch excellence in COVID-19 times

    There are many elements to a winning launch plan: insights driven, patient- focused, customer-centric, quantitative, clear objectives and strategic choices, key messages, content and experiences that are tailored to each ... 2. What changes are there to

  • Taking a holistic approach to patient care Taking a holistic approach to patient care

    There are many effective ways of uncovering these insights (including patient advisory boards, patient surveys and focus groups), but building relationships with PAGs is often a good starting point. ... Part of our quality assurance process includes

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