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- PMLiVE

PatientView

Tackling the challenge of non-adherence

Improving compliance requires empowering patients to be active partners in their own care

- PMLiVE

Live boulder, live louder

With the demise of Pepsi’s latest commercial shining a global  light on creativity, how can creative go from canned to Cannes -  and does it really matter anyway?

‘Trust me, I’m from the pharmaceutical industry?’

As UK firms prepare to publish their HCP payments, are numbers alone enough to improve trust in the industry?

- PMLiVE

Massive uncertainty is the new norm

How to make it work for your company

- PMLiVE

Europe delays EMA relocation decision

Will resolve the issue in November, one month later than expected

Using insights to effect behaviour change

The days when medical communication simply aimed to raise awareness of clinical challenges are well and truly over. In recent years, we have seen a clear shift towards changing physicians’...

Lucid Group Communications Limited

- PMLiVE

Asian patient groups give pharma above average marks for reputation

PatientView survey finds 49% believe sector has a good corporate reputation

17 In Search of the Invisible Army

The caregivers' story

Havas Lynx

Generation Now: the impact of the millennial HCP on our world

Millennials are criticised as narcissistic, entitled and technology-obsessed, but our new campaign shows millennial healthcare professionals – mHCPs – in a different light. They have certainly grown up in a...

Havas Lynx

german flag

Germany’s pharma market set for stable growth

Annual growth of 4.9% expected over next four years

Strategic planning: a state of flux

Challenging the state of the pharma industry

- PMLiVE

Japanese pharma pulls no punches with post-Brexit UK

Firm want reassurance from the UK on its future in science and innovation

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