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PaxVax

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Pharma perspectives: communications creativity (part 2)

David Higgins from Sudler & Hennessey Group on what it means to be creative in healthcare communications

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Pharma perspectives: communications creativity (part 1)

AstraZeneca business unit director Samuel Hollis on what healthcare communications creativity means to him

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Bedrock Healthcare Communications hires five

New starters include Sam Simpson and Francesca Worthington

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Cube Creative moves offices and expands team

Manchester agency appoints Will Stone and Gemma Beharry

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Why pharma needs to fall in love with creativity

As Cannes plays host to Lions Health, Shaheed Peera looks beyond default 'creative' settings

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The Directory unveils new agency shortlist tool

Follows the successful re-launch of the brand in April

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New-look Directory from PMGroup launches

Fresh design and updated content shapes the publication’s evolution

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Millennials unfazed by paid for content

New study finds that young adults will use adverts as key sources of information

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FDA outlines its plans to simplify DTC ads for consumers

Hopes customer-friendly terminology will aid healthcare decisions

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Creativity in health communications

Does the industry have the courage to push boundaries?

- PMLiVE

Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

- PMLiVE

Pfizer targets women in Viagra campaign

Hope a female voice will encourage men to seek treatment for erectile dysfunction

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