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Pegasus
This page shows the latest Pegasus news and features for those working in and with pharma, biotech and healthcare.
New agency Stirred launches with ‘healthy hybrid philosophy’
Previously, Spadaccino and Hehir were part of the shareholding team that helped grow healthcare comms agency Pegasus – now Mind Matter.
Latest news
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FDA approves Apellis’ Empaveli for rare blood disease
PEGASUS study results show Empaveli is better than Soliris at improving haemoglobin levels. ... The approval is based on the head-to-head PEGASUS study, which showed that complement C3 inhibitor Empaveli (pegcetacoplan) was better than Soliris (eculizumab
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Ashfield Health merges agencies to create Mind+Matter and Ashfield MedComms
Ashfield Health has merged UK-based agencies Ashfield Digital and Creative and Pegasus with US-headquartered Cambridge BioMarketing to form Mind Matter.
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PMEA 2020: continuing to recognise excellence in improving patient outcomes
7. Excellence in Managing Established Products. Sponsored by: Pegasus. Winner: Driving Recognition and Brand Success in Adult ADHD by Takeda UK.
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The best work in healthcare communications shines at virtual Communiqué Awards
Winner: Kristin Hallenga. 25. In-House Team of the Year. Sponsored by Pegasus.
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No patient left behind
Natalie Lanyon is Senior Account Manager, Pharma and Life Sciences at Pegasus.
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Approximately 7 fully matching, plus 45 partially matching documents found.
Latest Intelligence
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The human connection: how to achieve emotive creativity in pharma
Ian Ray is Associate Creative Director at Pegasus, an Ashfield company, part of UDG Healthcare.
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Is creativity in quarantine?
understanding of creativity,” said Ian Ray, Associate Creative Director, Pegasus (an Ashfield company, part of UDG Healthcare).
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Post-COVID-19 behaviour – the new normal or nothing new?
At Pegasus, we use the COM-B model. This is an established global framework developed by the University College London (UCL) Centre for Behaviour Change, which tells us that behaviour is ... Joe Marshall is a Senior Strategist at Pegasus, an Ashfield
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Why pharma must trust the science of behaviour
and identify exactly what needs to change,” said Sarah Savage, Director, Pharma &Life Sciences, Pegasus.
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Rise of the patient influencer
Simone Stevens is a Senior Influencer Strategist at Pegasus.
More from intelligence
Approximately 5 fully matching, plus 14 partially matching documents found.
Latest appointments
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Pegasus gains a new managing director and digital lead
During that time, she worked with UCL’s Centre for Behaviour Change to build Pegasus’ proprietary planning model – CHANGE. ... She will report to Simon Hackett, who has been MD of Pegasus since the agency was acquired by Ashfield.
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Pegasus bolsters team
Coming from Ashfield Healthcare Communications’ sister agency Zoetic Science is Emily Berrington, who joins the Pegasus team as account manager. ... Alongside its new hires – Pegasus has also boosted its team with several internal promotions.
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Pegasus strengthens its Pharma and Life Sciences division
Appoints three new team members to join its Northern base. Pegasus, an Ashfield company, has appointed a trio of new team members to join its pharma and life sciences division based ... Earlier this year, Pegasus scooped an award for ‘Excellence In
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Pegasus appoints a trio of new starters
Pegasus - an Ashfield company - has appointed three new hires to join its base in Macclesfield, UK. ... Kesha Tansey joins from Ashfield as Pegasus’ account director and will lead integrated communications programmes with teams situated in both
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Pegasus expands pharma and life sciences senior team
Ghariani joined Pegasus in in 2013 as an account manager, moving from Spink Health. ... Hollingdale was appointed as an account manager at Pegasus in 2014, becoming a senior account manager last year.
More from appointments
Approximately 4 fully matching, plus 3 partially matching documents found.
Latest from PMHub
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EVOKE MIND+MATTER BROADENS STRATEGIC CAPABILITY WITH FULL-SERVICE RESEARCH & INSIGHTS OFFERING
Headed up by Research Director, Angela McMean, the Evoke Mind Matter Insights division comprises a team of primary research specialists focused on delivering meaningful, data-driven insight that supports the agency’s mission to drive measurable
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Fox&Cat Now Helps All Communications Teams To Thrive Under Pressure
Fox&cat is led by ex-Pegasus (now Mind Matter) Pharma &Life Sciences Director, Paul Hutchings.
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MAKING THE FIRST YEAR MATTER
Since the launch of its new proposition in January 2021 following the merger of Pegasus, Ashfield Digital and Creative and Cambridge Biomarketing, the UK Mind Matter team, led by Corrina Safeio,
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ASHFIELD HEALTH LAUNCHES HEALTH INTELLIGENCE PLATFORM, GRAVITY.AI
Dynamic data-driven solution unlocks deeper insights and powers stronger omnichannel experiences. Ashfield Health, a global healthcare marketing and communications network and part of UDG Healthcare, has launched Gravity.ai, a global healthcare
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'Smear Word' campaign for Roche aims to break taboos and save lives
An all-female team at Mind Matter has created a campaign for Roche that takes a tongue-in-cheek approach to tackle taboos about going for a smear test. The month-long ‘The Smear Word’ campaign, which launched this week, is centred on a
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Approximately 11 fully matching, plus 40 partially matching documents found.
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