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performance marketing

This page shows the latest performance marketing news and features for those working in and with pharma, biotech and healthcare.

STEM Healthcare founder Rob Wood secures a 25% stake in performance-io

STEM Healthcare founder Rob Wood secures a 25% stake in performance-io

performance-io launched three years ago as pharma’s first ‘performance marketing’ agency. ... The agency was launched three years ago by Matt Lowe as the first ‘performance marketing’ firm dedicated to the pharma sector.

Latest news

  • CureVac and Bayer partner on mRNA-based COVID-19 vaccine CureVac and Bayer partner on mRNA-based COVID-19 vaccine

    This includes contributing its expertise and established infrastructure in areas such as clinical operations, regulatory affairs, pharmacovigilance, medical information and supply chain performance. ... CureVac will remain the marketing authorisation

  • FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book FCB's new offering, Huntsworth Health buys Navience and Cuttsy+Cuttsy launch e-book

    Our goal is to boost the effectiveness of healthcare marketing performance by improving interactions with data. ... It recently bought San-Francisco-based marketing agency Giant earlier this year for just over $72m.

  • GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing GSK to reverse ‘no KOLs’ policy, admitting it has hit marketing

    Company seeking to revive lacklustre marketing performance. GlaxoSmithKline is to reverse its ban on paying healthcare professionals and key opinion leaders (KOLs), admitting that the policy has hit awareness of its ... successful. The reversal of the

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    Founded by Matt Lowe, performance.io aims to redefine online performance. A new agency has launched with the promise of being the first ‘performance marketing’ firm dedicated to the pharma sector. ... Lowe, who serves as the agency’s CEO, said

  • Taming the Monster Taming the Monster

    Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights? ... Marketing effectiveness starts with understanding a basic question: how good is your marketing?

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Latest Intelligence

  • Measures for measures Measures for measures

    How you measure marketing effectiveness is one of the biggest challenges facing pharmaceutical marketers. ... Today, in a commercial environment that’s been redefined by technological innovation, marketing performance is increasingly measured against

  • Marketing excellence starts with benchmarking Marketing excellence starts with benchmarking

    Leading companies understand this and use external benchmarking to gain a true picture of current marketing performance. ... Companies chasing superior commercial performance must ensure that they have strong marketing excellence structure and process.

  • Stop marking your own homework Stop marking your own homework

    An external objective assessment of brand plans provides an unbiased view of one of the key determinants of marketing performance. ... Most pharmaceutical companies use internal checks and balances to ensure that their marketing is up to scratch.

  • What can pharma learn from Olympic sports coverage? What can pharma learn from Olympic sports coverage?

    Sky's plan is to weave cycling through every part of the business, from marketing and PR through to employee performance and sustainability (although I am not quite sure where Formula ... The Author. David Coleiro is a Partner at Strategic North, a

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KVA

KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...

Latest intelligence

The importance of accelerating clinical trial diversity
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day
At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....

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