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persona
This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.
Pharma marketers' blog: How to be a patient-centric pharma marketer?
Target patient profile and personas: have you clearly defined the target patient(s) for your brand lifting your patient(s) off the page with personas, portraits, photos and even a name
Latest news
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Launch leaders' blog: what should launch leaders be measuring?
When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.
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The new science of content marketing
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
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Are you experienced?
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
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Playing hard to get: What pharma can really learn from the luxury industry
Cultivating brand persona. Pharma companies are increasingly adopting a value proposition lens to assess their brand.
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Conferring greatness
the pharmaceutical sector's clinical persona.
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Approximately 0 fully matching, plus 7 partially matching documents found.
Latest Intelligence
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Omnichannel communications in Medical Affairs: closing the gap between aspiration and reality
With rich data sets now available, in-depth persona level insights can be leveraged by medical communication agencies to develop true personalised educational engagement. ... For each persona we can now micro-segment and start to build a better picture
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Delivering content to fuel omnichannel engagement
primary research to fill insight gaps to allow the development of robust personas. ... Editorial plans define the content strategy for each audience segment, based on the insight-led personas developed.
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Why pharma must get smart in its approach to customer engagement
revolution. So what are the key principles to apply? First: personalised engagement needs to be about much more than creating marketing ‘personas’, as some advocate. ... While personas are often comforting, they are seldom continually updated and
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‘It’s not about you, it’s about them’ – putting customer needs first in our communications
You should validate this with real stakeholders – if that’s not possible, then use personas to represent their voice.
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Why pharma must trust the science of behaviour
Different personas, behaviours, demands and preferences all need to be taken into account. ... Secondly, focus on key educational messages by presenting them front and centre, and architecting different journeys for each persona.
More from intelligence
Approximately 0 fully matching, plus 18 partially matching documents found.
Latest from PMHub
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The secret nobody told you about how to go viral
persona and then push one, or more, of these buttons:.
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Going beyond the buzzword: omnichannel and healthcare marketing
Therefore, understanding your target HCP personas is pivotal to determine the type of content and channel for an effective omnichannel marketing execution. ... Modular content categorises content (messaging, copy and visuals) by a specific subject and
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Drive, Discover, Dive_OPEN Health
We talk about personas (why not personae?), digital integration, user experience, snackable content - all good stuff, but it is somewhat overwhelming to the uninitiated.
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Hyper-personalisation - The immediate future of pharma is personalised.
Create customer personas:Based on your target audience, you can create customer personas to represent your ideal customer. ... These personas should include information such as age, gender, location, occupation, and interests.
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Harnessing the power of omnichannel for impactful HCP engagement
Also critical will be data integration between teams, so that all functions seeking to engage with healthcare professionals can access and feed into a single consolidated persona for individual HCPs.
More from PMHub
Approximately 10 fully matching, plus 31 partially matching documents found.
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- Contagious Conversations: Exploring Infectious Disease in the Digital Age
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
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Origins - The Patient Focused Specialists
Origins creates and delivers patient focused strategy, insights, data and solutions, which guides pharma and biotech companies to improve value...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
