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personas
This page shows the latest personas news and features for those working in and with pharma, biotech and healthcare.
Pharma marketers' blog: How to be a patient-centric pharma marketer?
Target patient profile and personas: have you clearly defined the target patient(s) for your brand lifting your patient(s) off the page with personas, portraits, photos and even a name
Latest news
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Launch leaders' blog: what should launch leaders be measuring?
When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.
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The new science of content marketing
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
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Are you experienced?
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
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Playing hard to get: What pharma can really learn from the luxury industry
Cultivating brand persona. Pharma companies are increasingly adopting a value proposition lens to assess their brand.
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Conferring greatness
the pharmaceutical sector's clinical persona.
More from news
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Latest Intelligence
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Omnichannel communications in Medical Affairs: closing the gap between aspiration and reality
With rich data sets now available, in-depth persona level insights can be leveraged by medical communication agencies to develop true personalised educational engagement. ... For each persona we can now micro-segment and start to build a better picture
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Delivering content to fuel omnichannel engagement
primary research to fill insight gaps to allow the development of robust personas. ... Editorial plans define the content strategy for each audience segment, based on the insight-led personas developed.
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Why pharma must get smart in its approach to customer engagement
revolution. So what are the key principles to apply? First: personalised engagement needs to be about much more than creating marketing ‘personas’, as some advocate. ... While personas are often comforting, they are seldom continually updated and
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‘It’s not about you, it’s about them’ – putting customer needs first in our communications
You should validate this with real stakeholders – if that’s not possible, then use personas to represent their voice.
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Why pharma must trust the science of behaviour
Different personas, behaviours, demands and preferences all need to be taken into account. ... Secondly, focus on key educational messages by presenting them front and centre, and architecting different journeys for each persona.
More from intelligence
Approximately 0 fully matching, plus 18 partially matching documents found.
Latest from PMHub
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Onyx Health Announces Two Top Appointments
She has expertise in content strategy development, medical and scientific communications, brand persona development, analytics and campaign measurement.
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Why empathy in digital patient recruitment is vital
Define your patient personas. Map the patient journey. Apply your findings.
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The rise of the healthcare social media influencer
Consumer businesses often view social media influencers as a way to speak to their audiences using a trusted persona.
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Great creative is effective creative. And effective creative is affective creative
Then, the creepy online persona ‘Melanoma’ – would ‘like’, ‘follow’ and comment, in real time.
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3 ways to increase patient retention rates in clinical trials
You can identify patient personas and how you can tailor your retention strategy to meet everyone’s needs.
More from PMHub
Approximately 10 fully matching, plus 26 partially matching documents found.
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- Strategic behaviour
- AstraZeneca/Daiichi Sankyo’s Enhertu approved by EC for advanced breast cancer
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PMHub
Genesis Research
Genesis Research is an international HEOR and RWE research organization. A leader in evidence strategy, generation and communication, the company...
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