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personas

This page shows the latest personas news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Target patient profile and personas: have you clearly defined the target patient(s) for your brand lifting your patient(s) off the page with personas, portraits, photos and even a name

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Genesis Research

Genesis Research is an international HEOR and RWE research organization. A leader in evidence strategy, generation and communication, the company...

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