This page shows the latest personas news and features for those working in and with pharma, biotech and healthcare.
Target patient profile and personas: have you clearly defined the target patient(s) for your brand lifting your patient(s) off the page with personas, portraits, photos and even a name
When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
Cultivating brand persona. Pharma companies are increasingly adopting a value proposition lens to assess their brand.
the pharmaceutical sector's clinical persona.
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With rich data sets now available, in-depth persona level insights can be leveraged by medical communication agencies to develop true personalised educational engagement. ... For each persona we can now micro-segment and start to build a better picture
primary research to fill insight gaps to allow the development of robust personas. ... Editorial plans define the content strategy for each audience segment, based on the insight-led personas developed.
revolution. So what are the key principles to apply? First: personalised engagement needs to be about much more than creating marketing ‘personas’, as some advocate. ... While personas are often comforting, they are seldom continually updated and
You should validate this with real stakeholders – if that’s not possible, then use personas to represent their voice.
Different personas, behaviours, demands and preferences all need to be taken into account. ... Secondly, focus on key educational messages by presenting them front and centre, and architecting different journeys for each persona.
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She has expertise in content strategy development, medical and scientific communications, brand persona development, analytics and campaign measurement.
Define your patient personas. Map the patient journey. Apply your findings.
Consumer businesses often view social media influencers as a way to speak to their audiences using a trusted persona.
Then, the creepy online persona ‘Melanoma’ – would ‘like’, ‘follow’ and comment, in real time.
You can identify patient personas and how you can tailor your retention strategy to meet everyone’s needs.
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Genesis Research is an international HEOR and RWE research organization. A leader in evidence strategy, generation and communication, the company...