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personas

This page shows the latest personas news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Target patient profile and personas: have you clearly defined the target patient(s) for your brand lifting your patient(s) off the page with personas, portraits, photos and even a name

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Spirit, an OPEN Health Company

We find the soul in the science, the humanity in the data, harnessing the power of creativity to deliver medical...

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Accelerating patient recruitment in clinical trials with the Clinical Enrolment Managers (CEMs)
How Innovative Trials' global Clinical Enrolment Managers (CEMs) give clinical trial sites the local touch...
Six ways to improve diversity in clinical trials
Diversity is becoming increasingly important as a focus of clinical trials. This whitepaper gives six approaches that could be implemented to help make diversity a bigger focus on your clinical...