Please login to the form below

personas

This page shows the latest personas news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Target patient profile and personas: have you clearly defined the target patient(s) for your brand lifting your patient(s) off the page with personas, portraits, photos and even a name

Latest news

Launch leaders' blog: what should launch leaders be measuring?

When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.
The new science of content marketing

Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
Are you experienced?

It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
Playing hard to get: What pharma can really learn from the luxury industry

Cultivating brand persona . Pharma companies are increasingly adopting a value proposition lens to assess their brand.
Conferring greatness

the pharmaceutical sector's clinical persona.

More from news
Approximately 0 fully matching, plus 7 partially matching documents found.

Latest Intelligence

‘It’s not about you, it’s about them’ – putting customer needs first in our communications

You should validate this with real stakeholders – if that’s not possible, then use personas to represent their voice.
Why pharma must trust the science of behaviour

Different personas, behaviours, demands and preferences all need to be taken into account. ... Secondly, focus on key educational messages by presenting them front and centre, and architecting different journeys for each persona.
War games: why brand teams need a cunning plan that cannot fail

This typically means defining all your different audience groups, mapping out the various archetypes and personas within them, and understanding current beliefs in your therapy area.
Mythical creatures and marketing – an unlikely combination

You’ve been given all of the tools you could possibly need to become a shapeshifter; the research methods, the building of personas, the vision to execute the big ideas, but
AI’s role in pharma marketing

Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important for driving engagement among target audiences. ... For pharma clients that use email as part of their promotional

More from intelligence
Approximately 0 fully matching, plus 15 partially matching documents found.

Latest from PMHub

Why empathy in digital patient recruitment is vital

Define your patient personas. Map the patient journey. Apply your findings.
The rise of the healthcare social media influencer

Consumer businesses often view social media influencers as a way to speak to their audiences using a trusted persona. While healthcare has been slow to adopt the influencer voice, influencers can
Great creative is effective creative. And effective creative is affective creative

Then, the creepy online persona ‘Melanoma’ – would ‘like’, ‘follow’ and comment, in real time.
3 ways to increase patient retention rates in clinical trials

You can identify patient personas and how you can tailor your retention strategy to meet everyone’s needs.
Demonstrating the value of HCP self-serve portals

Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys. ... objectives, target personas, key educational messages, content, website features and

More from PMHub
Approximately 10 fully matching, plus 27 partially matching documents found.

COVID-19 Updates and Daily News

Featured jobs

Senior Account Exec > CSD – Medical Communications – UK, Lond...: Highly Competitive Salary, Bonus &Benefits

Home Working Medical Copy Writer & Senior Medical Copy Write...: Highly Competitive Salary, Bonus &Benefits

PR/ PA Account Executive (UK Healthcare Industry specialist, cam...: Competitive

HR Manager – Recruitment/ Generalist combined role, Marketing ag...: circa £50K

Client Services Director, MRNA/ Covid 19, Medical Communications...: Highly competitive salary

Senior Medical Writer – Creative Healthcare Advertising – New Yo...: Highly Competitive Salary, Bonus &Benefits

Vaccines writer – career opportunity to move into medcomms from ...: Highly competitive salary

Account Supervisor – Leading Healthcare Advertising Agency – New...: Highly Competitive Salary, Bonus &Benefits

Principal Medical Writer, MRNA/ Covid 19, Medical Communications...: Highly competitive salary

Scientific Director, MRNA/ Covid 19, Medical Communications, UK: Six figure salary

Medical Writers > Scientific Directors – Medical Communicatio...: Highly Competitive Salary, Bonus &Benefits

PMHub

Add my company

Spirit, an OPEN Health Company

We find the soul in the science, the humanity in the data, harnessing the power of creativity to deliver medical...

Latest intelligence

Webinar:: Securing a future for telehealth with immersive market research insights...
Accelerating patient recruitment in clinical trials with the Clinical Enrolment Managers (CEMs): How Innovative Trials' global Clinical Enrolment Managers (CEMs) give clinical trial sites the local touch...
Six ways to improve diversity in clinical trials: Diversity is becoming increasingly important as a focus of clinical trials. This whitepaper gives six approaches that could be implemented to help make diversity a bigger focus on your clinical...

Email:
Password:

Please login to the form below

personas

COVID-19 Updates and Daily News

Featured jobs

Quick links