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pharma and healthcare

This page shows the latest pharma and healthcare news and features for those working in and with pharma, biotech and healthcare.

The future of healthcare professional engagement

The future of healthcare professional engagement

By Ilana Scholl. The pandemic created a new playing field for healthcare professional (HCP) engagement, and pharma needs to jump at the opportunity to reach HCPs in more significant ways if ... While other verticals are manifesting a connected future and

Latest news

  • 2022 PM Society Awards 2022 PM Society Awards

    After two years apart, due to the pandemic, the industry was back together to celebrate the best creative communications in pharma and healthcare. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • What if pharma engaged its customers like Netflix or Amazon? What if pharma engaged its customers like Netflix or Amazon?

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... As pharma customer engagement increasingly moves online, from virtual congresses to online detailing, companies are gathering an

  • Havas Life Medicom and ARK lead at 2021 PM Society Digital Awards Havas Life Medicom and ARK lead at 2021 PM Society Digital Awards

    AstraZeneca (AZ), klarify and Novartis Gene Therapies topped the pharma/healthcare organisation leaderboard at the virtual 2021 PM Society Digital Awards. ... Other gold winning pharma companies and healthcare organisations included Biotest AG, Edwards

  • MHRA outlines two-year delivery plan with ‘patient first’ focus MHRA outlines two-year delivery plan with ‘patient first’ focus

    The UK’s Medicines and Healthcare products Regulatory Agency (MHRA) has revealed its new delivery plan, outlining its two-year strategy after departing from the European regulatory system. ... According to the MHRA, this new model will meet the

  • GSK aims for £33bn in sales by 2031 as CEO Walmsley lays out ten-year strategy GSK aims for £33bn in sales by 2031 as CEO Walmsley lays out ten-year strategy

    GSK’s chief executive officer (CEO) Walmsley has come under increasing pressure to improve GSK’s performance ahead of a planned split of the company’s consumer health and pharma divisions ... The split, which was initially announced in 2018, will

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Latest appointments

  • Virgo Health appoints Sarah Gordon as head of health Virgo Health appoints Sarah Gordon as head of health

    She has more than 20 years’ experience in the healthcare communications industry, having worked with pharma companies and healthcare organisations across public relations, issues management, advertising and medical education. ... network for global

  • Kanga Health appoints new commercial director Kanga Health appoints new commercial director

    Kanga Health, an international pharma and healthcare specialist agency, has appointed Kellie Sharp (pictured above) as its new commercial director. ... She will also aim to transfer new innovation from the wider digital landscape to the healthcare sector.

  • Roudie Shafie joins OVID Health’s senior team as director Roudie Shafie joins OVID Health’s senior team as director

    Independent specialist healthcare agency OVID Health has appointed healthcare and pharma industry veteran Roudie Shafie as its new director. ... Everyone in the pharma sector knows Roudie to be a top-rate adviser and strategic thinker in life sciences

  • Pegasus bolsters team Pegasus bolsters team

    Following its expansion of its Macclesfield office last year, Pegasus, part of UDG Healthcare, has grown its pharma and life science division by appointing six new hires. ... Jo Spadaccino, director and head of pharma and life sciences at Pegasus, said:

  • Medmeme bolsters its sales team Medmeme bolsters its sales team

    20 years’ healthcare experience. ... Mahesh Naithani, founder of Medmeme, said: “Franco is ideally placed to drive sales for Medmeme’s unique offering which can yield transformative and market-differentiating benefits for pharma and other

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