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pharma and healthcare

This page shows the latest pharma and healthcare news and features for those working in and with pharma, biotech and healthcare.

The future of healthcare professional engagement

By Ilana Scholl. The pandemic created a new playing field for healthcare professional (HCP) engagement, and pharma needs to jump at the opportunity to reach HCPs in more significant ways if ... While other verticals are manifesting a connected future and

Latest news

2022 PM Society Awards

After two years apart, due to the pandemic, the industry was back together to celebrate the best creative communications in pharma and healthcare. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
What if pharma engaged its customers like Netflix or Amazon?

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... As pharma customer engagement increasingly moves online, from virtual congresses to online detailing, companies are gathering an
Havas Life Medicom and ARK lead at 2021 PM Society Digital Awards

AstraZeneca (AZ), klarify and Novartis Gene Therapies topped the pharma/healthcare organisation leaderboard at the virtual 2021 PM Society Digital Awards. ... Other gold winning pharma companies and healthcare organisations included Biotest AG, Edwards
MHRA outlines two-year delivery plan with ‘patient first’ focus

The UK’s Medicines and Healthcare products Regulatory Agency (MHRA) has revealed its new delivery plan, outlining its two-year strategy after departing from the European regulatory system. ... According to the MHRA, this new model will meet the
GSK aims for £33bn in sales by 2031 as CEO Walmsley lays out ten-year strategy

GSK’s chief executive officer (CEO) Walmsley has come under increasing pressure to improve GSK’s performance ahead of a planned split of the company’s consumer health and pharma divisions ... The split, which was initially announced in 2018, will

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Latest Intelligence

A creative awakening – how pharma is bringing innovation to the patient journey

Aaron Hall, associate creative director (Healthcare Copy) at Purple Agency, the international marketing agency, a part of HH Global, wants to see pharma embrace creative techniques deployed in other industries and ... It may be scary, but now is the time
The evolution of medical affairs – active cooperation, collaboration and communication

The future of MAF teams will undoubtedly be influenced by the changing pharma and healthcare environment. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
Working with purpose and putting talent development at the heart of operations

The perception of the pharmaceutical industry has changed enormously over the last 18 months with an unprecedented growth in public trust resulting in greater investment in pharma, biotechs and healthcare, particularly ... We have to ask ourselves how
All change – how untangling human behaviour can encourage better health

The levers for change are lined up. Triducive believes that measuring the impact of opinion on creating behaviour change is crucial to develop effective strategies across healthcare, pharma and MedTech markets. ... Digital initiatives can become the
Are healthcare brands finally wising up to the power of creative-led communications?

Healthcare and Pharma shortlists and winners tables. ... Not to earn a spot at Cannes, but to actually deliver on their purpose and create a solution for a key healthcare and business challenge.

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Latest appointments

Virgo Health appoints Sarah Gordon as head of health

She has more than 20 years’ experience in the healthcare communications industry, having worked with pharma companies and healthcare organisations across public relations, issues management, advertising and medical education. ... network for global
Kanga Health appoints new commercial director

Kanga Health, an international pharma and healthcare specialist agency, has appointed Kellie Sharp (pictured above) as its new commercial director. ... She will also aim to transfer new innovation from the wider digital landscape to the healthcare sector.
Roudie Shafie joins OVID Health’s senior team as director

Independent specialist healthcare agency OVID Health has appointed healthcare and pharma industry veteran Roudie Shafie as its new director. ... Everyone in the pharma sector knows Roudie to be a top-rate adviser and strategic thinker in life sciences
Pegasus bolsters team

Following its expansion of its Macclesfield office last year, Pegasus, part of UDG Healthcare, has grown its pharma and life science division by appointing six new hires. ... Jo Spadaccino, director and head of pharma and life sciences at Pegasus, said:
Medmeme bolsters its sales team

20 years’ healthcare experience. ... Mahesh Naithani, founder of Medmeme, said: “Franco is ideally placed to drive sales for Medmeme’s unique offering which can yield transformative and market-differentiating benefits for pharma and other

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Latest from PMHub

Breaking the silence: It’s time to talk about the menopause

So, what does this mean for pharma and the healthcare market research industry? ... Market research can help pharma clients understand the needs of the female customer base by speaking to them directly and fully exploring not only their treatment needs
Pharma, Technology, and Healthcare in the New Normal

Brian Canestraro, General Manager at Intercept Pharmaceuticals, discusses leadership lessons and tips to the impact of the COVID-19 pandemic on the way that Pharma conducts clinical trials and interacts with ... He also explores subjects such as
Our Top 5 Pharma Picks From Cannes Lions

Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022. ... However, paywalls aside, here are some of my favourites from the Cannes Lions 2022 Pharma and Health content.
Spending on anti-depressants soars as the pandemic’s effect on NHS prescribing patterns is revealed

above. The report also reveals stark and largely unexplained regional disparities in per patient healthcare costs:. ... Wilmington Healthcare provides data, insight and intelligence for pharma and medtech companies, healthcare charities and other NHS
How digital health is changing the relationship between patients and health providers | OPEN Health

While the last century has seen a boom in new medicines and healthcare technologies, the fundamental relationship between patients, healthcare professionals and the pharma industry has stayed the same - until the ... With these demands on healthcare and