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pharma and social media

This page shows the latest pharma and social media news and features for those working in and with pharma, biotech and healthcare.

Key emerging trends in digital health

Key emerging trends in digital health

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • Virgo Health targets influencer marketing Virgo Health targets influencer marketing

    managing director at Compliance hub and social media influencer Hayley Hall . ... collaborate with social media influencers to deliver messages to patients, the public and healthcare professionals.”.

  • Healthcare Comms news

    Owen Health and Firstlight PR unveil second Pharma Social Media Series. ... Healthcare communications agency Owen Health and public relations group FirstlightPR has unveiled the results of its Pharma Social Media Series, a report covering pharma’s UK

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Ogilvy and Pulsar reveals latest ‘social check-up’ report Ogilvy and Pulsar reveals latest ‘social check-up’ report

    The report analyses social media usage across top 20 pharma, looking at how the companies produce content, their posting behaviour and their ‘weighted’ engagement scores. ... It is clear that the pharma social media space is changing, [with] pharma

  • Cello Health launches new social media and analytics offering Cello Health launches new social media and analytics offering

    Cello Health Logic will specialise in healthcare and pharmaceuticals. Medical and marketing service provider Cello Health has launched a new arm to offer social media and analytics services a predominantly healthcare ... Jane Shirley, chief executive

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Latest Intelligence

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Latest appointments

  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    Rebecca's appointment comes at an exciting time, when we seek to expand our pharma social media offer. ... Her experience and diverse skill set will allow us to continue to meet clients' needs and expectations in social media communications.”.

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Latest from PMHub

  • The Evolving Role of Social Media in Healthcare

    In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. ... In this article, we're exploring a few ways that Pharma teams are using social media and  other online collaboration platforms to connect,

  • Article: From KOLs to KOIs – How to identify and engage the new healthcare influencers

    HCP perceptions . Desk research . Social media analysis . Introducing Influencer ID - KOI identification, profiling and mapping. ... The success of these activities can be tracked over time, using social media analysis and KOI mapping.

  • How Patient Advocacy Can Positively Disrupt Healthcare

    Seth Rotberg, Patient Recruitment Manager at WEGO Health &Co-Founder of Our Odyssey, shares his views on how to empower rare disease patients, improve clinical trials, and move towards a truly ... He also discusses how and why Pharma should leverage

  • Not waving but drowning. Reflections on data curation in the age of information overload

    Keeping up to speed. So where does this leave members of the medical profession, and by extension, their servants within pharma and med comms? ... Critical reviews, such as those published by the Cochrane Collaboration, or even blogs, social media and

  • The Social Dilemma

    In the June issue of PME, Dennis O’Brien, Lucid CEO, explores the relationship between social media and pharma. ... Read more about what Dennis and other industry thought leaders have to say on the role of social media in pharma  here.

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