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Pharma branding

This page shows the latest Pharma branding news and features for those working in and with pharma, biotech and healthcare.

Excellence in pharma launches

Excellence in pharma launches

Historically in pharma, when NCEs were a step change in treatment due to any combination of better efficacy, safety or tolerability, then the 'reason to change' was clearly evident to any ... Such educational outreach visits (also known as academic

Latest news

  • A sharper focus on branding A sharper focus on branding

    How does a highly-effective brand team differ from the industry standard?

  • The game changer: Gaming in healthcare The game changer: Gaming in healthcare

    Unlike the gaming industry, Pharma is not known for its speed to market. ... We had various leaders, from specialised futurologists to branding experts, from pharma people to gaming people, and even young entrepreneurs who'd made a million dollars by the

  • Pharma Comes Out of the Branding Dark Ages Pharma Comes Out of the Branding Dark Ages

    Isn't it high time that the pharma industry takes branding seriously rather than leaving it purely to their portfolio powerhouses? ... We are all familiar with the different market conditions that pharma faces, but what does this mean for brands?

  • Almirall/ Nycomed COPD co-branding deal

    Almirall and Nycomed have entered into a co-branding agreement for the commercialisation of roflumilast, a once-daily tablet for patients with chronic obstructive pulmonary disease, in Spain. ... Almirall and Nycomed have entered into a co-branding

  • Brand value

    True, effective and consistent branding can be worth more than its weight in gold. ... The role of branding in pharma. Having examined each of these challenges to pharma branding in detail, they do not appear to disrupt the normal brand dynamic as much

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Latest Intelligence

  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    The appetite for creative advantage is the same in pharma as it is in consumer. ... That’s what branding is all about and the same rules apply in healthcare.”.

  • Rules of engagement Rules of engagement

    trust and maintaining customer relationships. The question pharma marketers have is this: How can. ... is a content specialist in the health and pharma industries. 2nd May 2018.

  • When is it time to rebrand? When is it time to rebrand?

    Marketing campaigns are being replaced by branding initiatives. Pharma has become more patient-centric - with brands investing more in disease awareness, prevention and education. ... Consider the benefits of employee engagement. Branding does not end

  • Pharma Perspectives: The agency selection process (part 2) Pharma Perspectives: The agency selection process (part 2)

    How has the agency selection process evolved? Samuel Hollis: What pharma is looking for has evolved. ... What would an ideal process look like? Pharma needs to take some responsibility too.

  • Why don’t big pharma brands win creative awards? Why don’t big pharma brands win creative awards?

    Global branding is the enemy of creativity. “I'd love to do a more creative campaign but my hands are tied by Global.” - UK National Manager, top five pharma company. ... The best of both worlds, surely, is to combine globalised branding with

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Latest appointments

  • Branding Science adds to senior management team Branding Science adds to senior management team

    Jon Chandler joins the market research consultancy. Branding Science Group has expanded its senior management team with the appointment of Jon Chandler. ... Peter Cunningham, chief executive officer of Branding Science Group, said: “We are delighted

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Latest from PMHub

  • The Lucid Festival of Magic

    Lucid Group threw a spellbinding event to celebrate eleven years of transforming lives with their standout new branding taking centre stage.

  • Life Healthcare Communications Life Healthcare Communications

    If the goal of branding is to be different, why do so many Pharma brand ads look the same? ... A man walks into a surgery: The role of storytelling in pharma marketing.

  • Are we harnessing the full emotional power of brand creativity?

    That’s all very well, but what’s it got to do with pharma marketing? ... In the pharma sector specifically, we know branded medication continues to get prescribed even after loss of exclusivity.

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