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Pharma Customer Journey

This page shows the latest Pharma Customer Journey news and features for those working in and with pharma, biotech and healthcare.

Untangling the web

Reduce salesforce costs. The pharma industry still relies heavily on massive field salesforces. ... Map the role of each channel. The journey a pharma customer makes during each sale is radically different today from how it was in 2000, yet the marketing

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Nucleus Global

Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 950 experts delivering world-class...

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The importance of accelerating clinical trial diversity
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day
At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....