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Pharma Customer Journey

This page shows the latest Pharma Customer Journey news and features for those working in and with pharma, biotech and healthcare.

Untangling the web

Reduce salesforce costs. The pharma industry still relies heavily on massive field salesforces. ... Map the role of each channel. The journey a pharma customer makes during each sale is radically different today from how it was in 2000, yet the marketing

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Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

The Evolving Role of the Sales Rep
The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
Measure your omnichannel maturity with our new tool
Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....
Report: Omnichannel advice for the life science industry
In the latest issue of Delta magazine, Fishawack Health's Medical, Marketing, and Consulting experts share their practical advice for creating meaningful omnichannel stakeholder experiences and reveal our proprietary tool for...