Latest news

• ViiV’s two-drug HIV combo backed by CHMP

  abaloparatide) and confirming its earlier rejection of Pharma Mar’s Aplidin (plitidepsin) as a treatment for multiple myeloma.

• Novartis curates interactive history of medicine exhibition

  Another firm active in this space is Pharma Mar, whose marine-derived antitumoral agent Yondelis (trabectedin) received US approval last month to treat unresectable or metastic liposarcoma or leiomyosarcoma. . ... Digital inspiration for pharma on mobile

• Lilly plans to launch a series of local pharma blogs

  Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Blogging, one of the most time consuming areas of social media, seems to be having something of a resurgence in pharma.

• Pharma execs expect to increase use of doctor-focused social media

  Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

• Europeans see eHealth potential, but pharma faces a trust gap

  Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... But 18 per cent of people said they do not trust pharma companies when it comes to health information.