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Pharma survey

This page shows the latest Pharma survey news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The survey also said that, by 2018, pharma marketers’ preferences for mobile apps as a preferred channel was expected to increase by 30% globally. ... Digital spikes – onwards and upwards. Three years on, a similar survey done in 2019 culminated in

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Immuno-oncology, personalised medicine continues to drive pharma sector

New GlobalData survey identifies key trends impacting the industry. Immuno-oncology and personalised medicine will continue to be the most impactful trends shaping the pharmaceutical industry in 2020, according to GlobalData. ... or personalised medicine
Pharma reputation lags behind real value, study suggests

Health secretary Matt Hancock accused the pharma industry of trying to 'rip off taxpayers' last year. ... At the same time, the Portland survey points out that pharma, like other sectors, is under increasing ethical scrutiny, reflected in growing
Skills shortage and Brexit will hit R&D, warns UK pharma

The message accompanies a new survey of UK pharma's clinical research leaders, which finds the sector struggling to find homegrown and overseas students skilled in the cutting-edge science subjects ... The survey of 56 respondents across 30 different
Digital Trials

In an ICON survey on ‘Improving Pharma R&D’, Big Data, AI/Predictive Analytics and Mhealth were cited by respondents as the disruptive technology trends which will have the greatest impact ... Digital inspiration for pharma on mobile, social media,
Pharma survey: No Brexit is the best option

Pharma market analysts GlobalData conducted the survey among 156 pharma industry personnel in the UK, EU and US, and found that while 'No Brexit' was the most favoured option – just 6% ... The poll is drawn from GlobalData's new report: Brexit and the

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After the wildfire: how will healthcare recover from the pandemic?

media, think tanks, Government, NGOs and pharma trade bodies, who could offer diverse points of view on the future of health. ... struggled with,” said one of the C-suite pharma executives on the panel.
European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey. ... The survey found that despite investment in remote channels, 80%
Tracking comms trends: tackling reputational issues head on

However, strong, positive reputations can be developed. even in pharma. A recent PatientView survey showed that the reputation of the pharmaceutical industry is on the rise – currently reaching a four-year ... high. This suggests that pharma is
Cybersecurity

There is no sign of this changing in 2016. There have been reports of specific attacks on companies in the pharma sector, notably in a survey by Crown Records Management in ... Digital inspiration for pharma on mobile, social media, strategy, best
Salary survey now open - how will you measure up?

PMLiVE's salary survey - sponsored by Sam Small Recruitment - is now open and we want to hear from you! ... The survey is for anyone who works in pharma, is agency-side or is directly employed in the health service, and it will lift the lid on what the

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Latest from PMHub

ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

If so, you’re not alone! 100% of pharma respondents to a survey by EPG Health reported that 'providing real value online' is a challenge. ... Yet for pharma, websites are ranked just fourth in importance as a channel for sharing information with HCPs,
WHITE PAPER: Patient nonadherence – the $637bn paradox

Somewhat encouragingly though, in a recent survey of pharma industry stakeholders, money wasn’t the highest concern on their agendas; improving patient outcomes was actually the most compelling goal in addressing ... survey. COUCH; 2018. 34. Magnezi R,
The ROI of user experience in pharma and healthcare: How to engage your customers

Pharma is changing. A 2014 eyeforpharma survey showed 86% of pharma executives felt that a focus on patient-centricity was the best approach for future profitability. ... But change is never easy. Within the pharma and healthcare industry, the
Developing your patient-centric strategy

Released last month PatientView’s latest Corporate Reputation of Pharma survey benchmarked pharma companies according to how they were viewed by 800 patient groups from 43 different countries. ... Pharma should worry about patients’ views of its
Advance the way you work with your experts

What do experts say about working with pharma? In a recent survey of how experts felt about working with pharma, the average score was 4.5/10. ... and we understand how each expert likes to work with pharma, his passion for science and enthusiasm for