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Pharma survey

This page shows the latest Pharma survey news and features for those working in and with pharma, biotech and healthcare.

GSK’s new global survey exposes lupus treatment gaps

In a new global survey, conducted by Material on behalf of GSK, it has been found that out of the 648 healthcare professionals (HCPs) involved, around 44% noted the COVID-19 ... The survey was created as a means of exploring the attitudes and practices

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YouGov survey shows global health systems ‘unfit to cope’ with another pandemic

An international survey conducted by YouGov to assess the effects of COVID-19 on health and care workers has revealed that current pressures due to poor funding, staff shortages and inadequate ... The survey comes ahead of the sixth edition of the
The digital shift in pharma marketing

The survey also said that, by 2018, pharma marketers’ preferences for mobile apps as a preferred channel was expected to increase by 30% globally. ... Digital spikes – onwards and upwards. Three years on, a similar survey done in 2019 culminated in
Immuno-oncology, personalised medicine continues to drive pharma sector

New GlobalData survey identifies key trends impacting the industry. Immuno-oncology and personalised medicine will continue to be the most impactful trends shaping the pharmaceutical industry in 2020, according to GlobalData. ... or personalised medicine
Pharma reputation lags behind real value, study suggests

Health secretary Matt Hancock accused the pharma industry of trying to 'rip off taxpayers' last year. ... At the same time, the Portland survey points out that pharma, like other sectors, is under increasing ethical scrutiny, reflected in growing
Skills shortage and Brexit will hit R&D, warns UK pharma

The message accompanies a new survey of UK pharma's clinical research leaders, which finds the sector struggling to find homegrown and overseas students skilled in the cutting-edge science subjects ... The survey of 56 respondents across 30 different

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After the wildfire: how will healthcare recover from the pandemic?

media, think tanks, Government, NGOs and pharma trade bodies, who could offer diverse points of view on the future of health. ... struggled with,” said one of the C-suite pharma executives on the panel.
European pharma pips North America in remote physician engagement, according to Indegene-TEVA survey

European pharma companies have outperformed their American peers in applying remote physician engagement to their multi-channel marketing mix, according to the 2018 Indegene-TEVA survey. ... The survey found that despite investment in remote channels, 80%
Tracking comms trends: tackling reputational issues head on

However, strong, positive reputations can be developed. even in pharma. A recent PatientView survey showed that the reputation of the pharmaceutical industry is on the rise – currently reaching a four-year ... high. This suggests that pharma is
Cybersecurity

There is no sign of this changing in 2016. There have been reports of specific attacks on companies in the pharma sector, notably in a survey by Crown Records Management in ... Digital inspiration for pharma on mobile, social media, strategy, best
Salary survey now open - how will you measure up?

PMLiVE's salary survey - sponsored by Sam Small Recruitment - is now open and we want to hear from you! ... The survey is for anyone who works in pharma, is agency-side or is directly employed in the health service, and it will lift the lid on what the

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Harnessing the power of omnichannel for impactful HCP engagement

But unpicking the current lack of alignment will not be easy and, according to one survey, 82% in pharma highlight organisational challenges, including structure, governance, skills and ways of working as ... 50% of pharma execs believe their ability to
Women turn to brands for health advice after feeling sidelined by professionals

In the survey, 77pc of women wanted to see more health information from brands. ... Sarah Redshaw, Thrive’s Content Director, said they survey results were worrying but offered a helpful insight into what needed to be done to bridge the gender health
ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

If so, you’re not alone! 100% of pharma respondents to a survey by EPG Health reported that 'providing real value online' is a challenge. ... Yet for pharma, websites are ranked just fourth in importance as a channel for sharing information with HCPs,
WHITE PAPER: Patient nonadherence – the $637bn paradox

Somewhat encouragingly though, in a recent survey of pharma industry stakeholders, money wasn’t the highest concern on their agendas; improving patient outcomes was actually the most compelling goal in addressing ... survey. COUCH; 2018. 34. Magnezi R,
Developing your patient-centric strategy

Released last month PatientView’s latest Corporate Reputation of Pharma survey benchmarked pharma companies according to how they were viewed by 800 patient groups from 43 different countries. ... Pharma should worry about patients’ views of its