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GSK buys Novartis out of consumer health JV after ditching Pfizer bid

Will pay $13bn for the 36.5% stake owned by the Swiss drug maker

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Can value-based healthcare take off and reach for the skies?

Are companies willing to contribute to the change in the healthcare system?

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Ogilvy and Pulsar reveals latest ‘social check-up’ report

Social media report names Novo Nordisk as most engaging pharma company

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Novartis pushes ‘virtual’ clinical trial concept

Teams up with Science 37 to run ten digital-based trials over the next three years

Periodic Table of Healthcare Communications 2018

The Periodic Table of Healthcare Communications 2018

The definitive framework for building healthcare communication strategies and plans. Covering Brand Planning, Customer Experience and Multi-channel Marketing.

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Novartis telemedicine service to be ramped up in Ghana

Country's health service selects it as part of the national eHealth strategy

- PMLiVE

FDA hands GSK a reprieve by blocking Novartis generic

The Advair rival could be delayed until 2019

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Novartis negotiates ex-US rights to Spark gene therapy

Strikes $170m deal for Luxturna

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UCB supports social network for SpA patients

MySpondylitisTeam is launched by MyHealthTeams

Novartis day

Novartis doubles down on biosimilars with Biocon alliance

The companies will develop multiple immunology and oncology biosimilars

- PMLiVE

Novartis gets speedy reviews for new Kymriah filings

US and EU regulatory agencies will review the drug for DLBCL patients

Engagement Table

Discover who are the most engaging Pharma companies on Twitter

With engagement such a key performance metric we first created a weighted formula, incorporating likes, retweets and replies, which produced an engagement score for each account.

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