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positioning
This page shows the latest positioning news and features for those working in and with pharma, biotech and healthcare.
EMA proposes EU clinical trial reforms
The initiative aims to transform the design of clinical trials and increase efficiency, by extension positioning the EU Member States as a collective international clinical research ‘focal point’.
Latest news
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How to lead a successful launch in the future
to define and align on key elements: the launch vision, objectives, specific areas of success or focus, the target patient, positioning, key messages, content and story flow as well as a
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Bayer's drop of the future
It has an approved blood test for that condition but its positioning is based less on its glucose monitoring technology and more on its ‘whole person approach’ to managing what is, ... desire. So when I read One Drop’s website and positioning, it
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Acacia eyes February FDA verdict for refiled nausea drug Barhemsys
that the company’s “US sales team is positioning itself for a prompt launch”.
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FDA clears Lilly’s Taltz for ankylosing spondylitis
the competitive positioning of its drug.
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Pharma Brand Planners' Blog (Part 3)
value and access), processes, people (roles and resources), physical evidence (tangible promotional or educational materials), positioning, purpose (personality, emotion, the reason your brand exists) and partnerships (advocacy, technology companies,
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Approximately 0 fully matching, plus 228 partially matching documents found.
Latest Intelligence
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Listen, learn and lift off
These updates are happening rapidly and regularly,” Russell observed. “But budgets may be tight based on the niche positioning of the molecule(s).
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Mapping patient pathways – with a focus on patient-centricity
The findings from our first panel indicated that there is still some way to go to achieve the ultimate ambition of today’s NHS – positioning all patients as equal partners in
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Communicating for change – creating effective medical communications
to support initial pricing and market access considerations for forecasting, product value, positioning options and patient segmentation?
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Why we need to look beyond cultural competency to fix the patient diversity challenge
By positioning training on an individual level, this allows for the ‘othering’ of other cultures, almost reinforcing a binary separation, ie, people of a similar culture to oneself, and people of
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Strategic launch planning: familiar framework, new mindset
Differentiation and positioning: the dynamic/ switch market may be less accessible; historical product uptake patterns may be less realistic.
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Approximately 0 fully matching, plus 44 partially matching documents found.
Latest appointments
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Virtual agency The Difference Collective makes new hires to senior team
Brockwell brings over 20 years of experience in data communications, brand positioning and corporate communications in the pharmaceutical industry to the company.
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Storm Therapeutics strengthens its board
We look forward to Paul’s input on development and positioning of Storm’s emerging RNA epigenetics platform and programmes.”.
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e-Therapeutics appoints new CEO
I am looking forward to engaging with our key stakeholders as well as subsequently positioning and promoting the company to an industry which needs the assets and solutions we can provide.”.
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Bayer appoints head of EU liaison office
Meanwhile, Halling (pictured left) moves to Bayer's headquarters in Leverkusen to head the company's corporate policy and strategy unit, with responsibility for Bayer's political lobbying positioning.
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Clark Health Communications expands senior team
I am excited to be working with this expanded team to bring our new positioning to life in the next chapter of the CHC story.”.
More from appointments
Approximately 0 fully matching, plus 16 partially matching documents found.
Latest from PMHub
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Virtual Product Launch Planning & Preparation: A Customer Story
Get early feedback on positioning, messaging, and materials prior to their product launch.
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Robust Review: Clinical Trial Design
Now in the second round we will share how the insights from the initial survey impacted the client’s proposed trial design for optimal positioning.
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OPEN Health Acquires ARK
The merger enhances and supports OPEN Health’s positioning – deep, broad, and united:.
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OPEN Health acquires UK medical communications agency Spirit
The merger enhances OPEN Health’s positioning – deep, broad, and united:.
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Strategic launch planning: familiar framework, new mindset
Differentiation and positioning: the dynamic/ switch market may be less accessible; historical product uptake patterns may be less realistic.
More from PMHub
Approximately 7 fully matching, plus 61 partially matching documents found.
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- Bristol Myers Squibb announces positive trial results for treatment of MS
- My journey advancing the science in pulmonary hypertension
- Pfizer and BioNTech share positive results for Omicron-adapted COVID-19 vaccine
- A new era for UK-Japanese scientific research relations
- Dermavant publishes positive phase 3 data for treatment of plaque psoriasis
- Innovative Health Initiative launches first two calls for proposals to tackle ‘biggest’ health research challenges
- New Omicron sub-variants cause COVID-19 cases to rise in the UK
- Novartis announces positive phase 3 trial results for advanced oesophageal cancer
- Sanofi Global Health unveils new nonprofit Impact brand
- Pfizer announces commitment to achieve Net-Zero Standard by 2040
- NICE issues final draft recommending Novartis’ Scemblix to treat chronic myeloid leukaemia
- Alzheimer's Research UK supports government plans for clinical research
- A creative awakening – how pharma is bringing innovation to the patient journey
- Behaviour change – a maze of decisions influenced by personal habits, experiences and intentions
- My journey advancing the science in pulmonary hypertension
- Pfizer and BioNTech share positive results for Omicron-adapted COVID-19 vaccine
- Novartis publishes final positive phase 3 results of Zolgensma in Nature Medicine
- Delivering content to fuel omnichannel engagement
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