This page shows the latest positioning news and features for those working in and with pharma, biotech and healthcare.
Mindset:embracing a transformational mindset and a clear vision and focus. People: training and recruiting for a new era of strategic positioning, enhanced collaboration and expanded skill requirements.
But the two are not mutually exclusive. Careful positioning can help communicate a loss avoided as a positive benefit.
shareholders, while positioning CTI to unlock the full potential of Vonjo in treating myeloproliferative disease.".
MUPK atopic dermatitis study, which in treated patients demonstrated minimal to no systemic exposure despite heavy disease burden, Vtama cream is positioning itself to be a potential two-in-one
Innovating within the space we ‘own’. Many brands have a differentiated positioning at launch. ... We can become too reliant on the strength of our data and forget to explore what else will help to reinforce our positioning and what else will weave
clinical need, while identifying novel clinical positioning strategies for existing molecules.
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Where it does happen, teams will take a strong inside-out approach characterised by brand positioning and targeting.
For example, they strongly espoused pragmatism and shunned ‘book theory’ but, in doing so, they used terminology related to strategy (‘positioning’ for example) so loosely that it became meaningless.
Recently the major pharmaceutical regulatory bodies have strengthened their positioning in demanding patient-focused drug development.
To achieve a commercial positioning understanding with any large organisation requires communication, communication and further communication with all the parties concerned repeatedly over time. ... The latter positioning would place the onus on industry
strategy. For example, salespeople will focus their efforts on those customer segments identified in the strategy and will convey the positioning accurately and with sincerity. ... By contrast, salespeople not committed to the strategy will focus on
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In her new role, Marth will be be responsible for driving the Saatchi &Saatchi Wellness creative agenda along with the new agency positioning – ‘Do Well’.
Brockwell brings over 20 years of experience in data communications, brand positioning and corporate communications in the pharmaceutical industry to the company.
We look forward to Paul’s input on development and positioning of Storm’s emerging RNA epigenetics platform and programmes.”.
I am looking forward to engaging with our key stakeholders as well as subsequently positioning and promoting the company to an industry which needs the assets and solutions we can provide.”.
Meanwhile, Halling (pictured left) moves to Bayer's headquarters in Leverkusen to head the company's corporate policy and strategy unit, with responsibility for Bayer's political lobbying positioning.
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underscore your positioning.
Some agencies have already gone all-in on generative AI, positioning themselves as an AI creative agency.
Saatchi &Saatchi Wellness creative agenda as well as bringing to life the new agency positioning – ‘Do Well’.
He adds: “By enabling and facilitating – through Medthority – doctors to self-serve critical medical information, our pharma clients are both underpinning their relevance to their target markets and positioning themselves as
Julia Van Diver, VP of Scientific Services of Porterhouse, US observed “2022 has been an excellent year of growth, positioning us to better support our growing list of clients in the
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We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...