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positioning

This page shows the latest positioning news and features for those working in and with pharma, biotech and healthcare.

Reimagining medical communications

Mindset:embracing a transformational mindset and a clear vision and focus. People: training and recruiting for a new era of strategic positioning, enhanced collaboration and expanded skill requirements.

Latest news

Don't lose sight of behavioural insight

But the two are not mutually exclusive. Careful positioning can help communicate a loss avoided as a positive benefit.
Sobi to acquire CTI BioPharma for approximately $1.7bn

shareholders, while positioning CTI to unlock the full potential of Vonjo in treating myeloproliferative disease.".
Dermavant reports positive phase 3 results for Vtama cream in atopic dermatitis

MUPK atopic dermatitis study, which in treated patients demonstrated minimal to no systemic exposure despite heavy disease burden, Vtama cream is positioning itself to be a potential two-in-one
How and when should we innovate our strategies to deliver competitive change?

Innovating within the space we ‘own’. Many brands have a differentiated positioning at launch. ... We can become too reliant on the strength of our data and forget to explore what else will help to reinforce our positioning and what else will weave
Tavros Therapeutics and Vividion Therapeutics collaborate in oncology programmes

clinical need, while identifying novel clinical positioning strategies for existing molecules.

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Latest Intelligence

Creating the right foundations for omnichannel success

Where it does happen, teams will take a strong inside-out approach characterised by brand positioning and targeting.
Strategic behaviour

For example, they strongly espoused pragmatism and shunned ‘book theory’ but, in doing so, they used terminology related to strategy (‘positioning’ for example) so loosely that it became meaningless.
The value of patient reported outcomes

Recently the major pharmaceutical regulatory bodies have strengthened their positioning in demanding patient-focused drug development.
How the Royal Society’s EiR programme can help to drive UK innovation

To achieve a commercial positioning understanding with any large organisation requires communication, communication and further communication with all the parties concerned repeatedly over time. ... The latter positioning would place the onus on industry
Strategic commitment

strategy. For example, salespeople will focus their efforts on those customer segments identified in the strategy and will convey the positioning accurately and with sincerity. ... By contrast, salespeople not committed to the strategy will focus on

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Latest appointments

Publicis Health announces appointment of three new senior creatives

In her new role, Marth will be be responsible for driving the Saatchi &Saatchi Wellness creative agenda along with the new agency positioning – ‘Do Well’.
Virtual agency The Difference Collective makes new hires to senior team

Brockwell brings over 20 years of experience in data communications, brand positioning and corporate communications in the pharmaceutical industry to the company.
Storm Therapeutics strengthens its board

We look forward to Paul’s input on development and positioning of Storm’s emerging RNA epigenetics platform and programmes.”.
e-Therapeutics appoints new CEO

I am looking forward to engaging with our key stakeholders as well as subsequently positioning and promoting the company to an industry which needs the assets and solutions we can provide.”.
Bayer appoints head of EU liaison office

Meanwhile, Halling (pictured left) moves to Bayer's headquarters in Leverkusen to head the company's corporate policy and strategy unit, with responsibility for Bayer's political lobbying positioning.

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Latest from PMHub

Location, Location, Location: The Unseen Star of Your Healthcare Video

underscore your positioning.
AI in healthcare communication, today and tomorrow.

Some agencies have already gone all-in on generative AI, positioning themselves as an AI creative agency.
PUBLICIS HEALTH UK BOOSTS CREATIVE LEADERSHIP WITH TRIO OF SENIOR HIRES

Saatchi &Saatchi Wellness creative agenda as well as bringing to life the new agency positioning – ‘Do Well’.
Innovative HCP user experience earns award for Medthority platform

He adds: “By enabling and facilitating – through Medthority – doctors to self-serve critical medical information, our pharma clients are both underpinning their relevance to their target markets and positioning themselves as
Porterhouse Medical US celebrates 5 years of working in harmony with our client partners

Julia Van Diver, VP of Scientific Services of Porterhouse, US observed “2022 has been an excellent year of growth, positioning us to better support our growing list of clients in the

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Approximately 6 fully matching, plus 61 partially matching documents found.

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COUCH Health

We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...

Latest intelligence

The importance of accelerating clinical trial diversity: Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications: There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day: At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....

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