EU authorises Aimmune’s peanut allergy treatment Palforzia

as a driver of wellness and treatment, including prescription medicines for food allergy,” added Greg Behar, CEO of Nestlé Health Science. ... Meanwhile, a marketing authorisation application for the product was recently validated by the European

Takeda to sell Japan consumer health unit for $2.3bn

commitment to financial discipline and transforming science into life-changing medicines,” said Christophe Weber, president and chief executive officer at Takeda. ... This included offloading a number of its OTC and prescription medicines in emerging

With knowledge and position comes responsibility

The guidance reminds us that social media is considered a ‘push platform’, and as such, information about prescription-only medicines is inadvisable.

Takeda divests over-the-counter and prescription drugs to Stada for $660m

Japanese drug-maker Takeda has entered an agreement with German pharma Stada to divest a portfolio of select over-the-counter (OTC) and prescription drugs for a total value of $660m. ... In October, Takeda announced that it had agreed to divest a number

Takeda offloads select portfolio to Acino ahead of Shire takeover

Hopes to reduce debt before acquistion completion. Japanese pharma Takeda has agreed to divest a number of over-the-counter (OTC) and prescription medicines in emerging markets to Acino for $200m. ... We will do this via our commercial activities and

After the wildfire: how will healthcare recover from the pandemic?

Current regulation around health product promotion also doesn’t support direct communication between companies marketing prescription medicines and consumers.

Switzerland: a life sciences hub

In addition, the prescription of medicines by medical personnel in individual cases and the individual preparation of medicines in pharmacies were excluded from the effect of a patent. ... To counter the lack of medicines specifically for children, it

Emerging use cases of blockchain in healthcare and the life sciences

This collaboration is using blockchain to identify, track and trace prescription medicines and vaccines distributed throughout the country. ... Additional implementations can be found within prescription medicine management, patient claims and billings

Pharmaceutical social media after Cambridge Analytica

prescription-only medicines is illegal outside the United States or New Zealand, and some pharmaceutical marketers still choose to avoid risks of perceived product marketing by locking down social media engagement.

Legal and regulatory affairs

VMLY&Rx taps Nichole Davies for global chief strategy officer role

VMLY&Rx is solely dedicated to prescription medicines pharmaceutical companies that are researching, developing and commercialising breakthrough therapies.

Takeda UK & Ireland appoints market access director

He also brings experience form Boehringer Ingelheim, where he was director of its UK Change Project, head of UK market access for prescription medicines, and held a series of marketing management

Pink Carrots appoints art director

Pink Carrots, which recently won the prescription medicines category at the GWA HealthCare Awards 2014, also made three other hires.

IPHA names Janssen's Dr Leisha Daly as president

Daly, who has also been a member of IPHA's board of directors since June 2012, was reappointed to the Association's Prescription Medicines Division Strategy Board in August 2012.

Isgro boosts senior team

Weber's healthcare agency experience ranges from prescription and over the counter medicines to veterinary medicine (both small and livestock).

Lockdown 3: Why patients cannot afford another pause in pharma-sponsored support

In fact, almost 40% stated that pharma had “No impact”, or even a “Negative impact”, in providing patients with services beyond the manufacture of prescription medicines.

Digital Marketing is no Substitute for Sound Strategic Marketing

of prescription medicines to patients.

Enough already. It’s time for pharma companies to become household names

Pharma helps people survive heart attacks, beat cancer, manage depression and control diabetes, but until the companies behind these medicines become a visible part of people’s lives, they’re never ... Again, let’s be clear, this is not a rallying

How to design patient services with social media within the ABPI code guidelines

Host a  PMCPA (Prescription Medicines Code of Practice Authority) training session and take the opportunity to get feedback on early solution concepts. ... The code explains how use of social media to discuss prescription medicines (for example, on

Getting to grips with Russia’s healthcare market

Overall, about 60% of all prescription medicines are paid for out of pocket.