Please login to the form below

Not currently logged in
Email:
Password:

product launches

This page shows the latest product launches news and features for those working in and with pharma, biotech and healthcare.

AstraZeneca and Ionis sign $3.6bn deal for eplontersen

AstraZeneca and Ionis sign $3.6bn deal for eplontersen

2022. The AZ deal bolsters Ionis' commercial organisation as it prepares for multiple product launches.

Latest news

More from news
Approximately 0 fully matching, plus 131 partially matching documents found.

Latest Intelligence

  • Listen, learn and lift off Listen, learn and lift off

    The pandemic storms have changed the atmospherics of product launches, which now fire off at all angles and timings – like a box of fireworks introduced to a stray match. ... Use data and the full toolbox. The real power available for product launches

  • Why pharma must get smart in its approach to customer engagement Why pharma must get smart in its approach to customer engagement

    Crucially, two of the five key imperatives it identifies for effective product launches are being customer-centric in the approach and incorporating analytics-driven personalisation and optimisation of channels to support

  • Product launches: making the most of your one shot Product launches: making the most of your one shot

    And according to IQVIA, fewer than 10% of launches are categorised as ‘excellent’. ... The same philosophy can be applied to product launches – if you’ve done it all perfectly once, why not reuse as much as you can the next time?

  • Beyoncé vs Paul Simon: achieving launch excellence Beyoncé vs Paul Simon: achieving launch excellence

    Despite this, they have two very different solo careers, requiring two very different launches. ... This must be someone you trust, who understands both pharma and product launches, and isn’t afraid of asking difficult questions.

  • Launch engagement Launch engagement

    are all core components of effective product launches. ... Tailoring each launch. Launching a new product is never easy – 40% of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecast, according to a McKinsey

More from intelligence
Approximately 0 fully matching, plus 27 partially matching documents found.

Latest appointments

  • New hire and promotions announced at Evoke KYNE New hire and promotions announced at Evoke KYNE

    At Evoke KYNE, she has led a variety of communications initiatives across therapeutic areas, including patient advocacy relations, launches and product approvals.

  • New hires at bluebird bio, BioNTech and Provention Bio New hires at bluebird bio, BioNTech and Provention Bio

    In her new role, Heffron will be based in Zug, Switzerland, where she will aid the launch of bluebird’s first commercial product – its gene therapy  Zynteglo. ... Jason's extensive commercial experience, including the planning, preparation and

  • Novo Nordisk target Ablynx reshuffles its board Novo Nordisk target Ablynx reshuffles its board

    Hensen is the ideal person to lead the board moving forward and his wealth of experience is particularly relevant as we advance towards the potential approvals and global launches of our ... lead, wholly-owned product, caplacizumab, in addition to

  • Astellas promotes John Demaree Astellas promotes John Demaree

    In his new role, Demaree will lead the promotion of in-market products, the preparation of product launches and will collaborate with Astellas' partner organisations in the region on marketing strategy.

  • The Medicines Company appoints Biogen's Tony Kingsley The Medicines Company appoints Biogen's Tony Kingsley

    Kingsley previously served as Biogen's executive vice president, global commercial operations, where the product launches he oversaw included the multiple sclerosis blockbuster Tecfidera (dimethyl fumerate).

More from appointments
Approximately 0 fully matching, plus 15 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 1 fully matching, plus 58 partially matching documents found.

Subscribe to our email news alerts

Featured jobs

PMHub

Add my company
Four Health

Beautiful things happen when you put the right ingredients together. It’s the reason that we mix behaviour change experts with...

Latest intelligence

Our Top 5 Pharma Picks From Cannes Lions
Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
The Evolving Role of the Sales Rep
The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
Measure your omnichannel maturity with our new tool
Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....