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programmatic advertising
This page shows the latest programmatic advertising news and features for those working in and with pharma, biotech and healthcare.
Four Health and ARK among winners at PM Society Digital Awards
Animation. Rabipur Interactive Video– precisioneffect. Innovation: New Technology. Pioneering blockchain within programmatic advertising– Four Health.
Latest news
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The potential of programmatic
Marketing starts with understanding the customer, and what programmatic advertising has to offer is a rich layer of audience insight, on top of what we already have. ... time. Programmatic advertising is not just about satisfying the top of the marketing
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Programmatic methodology and why you should be using it
By Richard Webb - Associate Director. Programmatic advertising is a process of automated ad sales. ... To do programmatic advertising well, we can keep to a number of different tactics.
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Secrets of Pharma Advertising
Programmatic advertising that bombards you with ads for garden gnomes because you did a search on the human genome. ... That's what we tell ourselves. So why is pharma advertising so generic?
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What does programmatic advertising mean for your pharma marketing strategy?
In the last few years, programmatic advertising has become one of the most popular topics in digital marketing. ... This article is developed with a focus on using programmatic advertising in the US.
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Social Media and Health: the Cure or the Disease?
Advertising and social media. At first sight, social media appears to be the ideal ecosystem for advertising, as it runs on soundbite communications that generate instant responses. ... Programmatic advertising, which automatically selects ads and
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Who will be the new disrupter of HCP media
The commercialisation of professional media has bound forward with programmatic advertising and yet there are few that are taking this intelligent personalised approach to the content that it surrounds.
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Senior Medical Writer
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- Locus Biosciences announces first patient treated in urinary tract infection trial
- Takeda presents positive phase 2b results for TAK-279 in plaque psoriasis
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nzyme
The nzyme group focuses on the three fundamentals that enable full patient access - Education, Access & Activation. Our specialist...
Latest intelligence
- Webinar: Evolving Patient Journeys - How to generate deeper insights in a changing healthcare landscape
- Register now for part one in a series, Evolving Patient Journeys, in which our experts look at the main ways in which the patient journey has evolved in recent years....
- DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA
- It’s long been the case that pharma lags behind other industries when it comes to digital adoption and engagement. So, what can we learn from these other industries, and how...
- WHY ARE PATIENT SUPPORT PROGRAMMES NOT WORKING?
- By offering patients knowledge, skills and confidence, they empower patients to be more actively involved in their health. Holistic support can help tackle adherence, mental health or anything else patients...
