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public perception

This page shows the latest public perception news and features for those working in and with pharma, biotech and healthcare.

What if pharma engaged its customers like Netflix or Amazon?

What if pharma engaged its customers like Netflix or Amazon?

Or Dove’s classic Campaign for Real Beauty (now known as the Dove Self-Esteem Project) which changed the public’s perception of Dove as soap company to a brand that ... Pharma’s role in supporting HCPs during the COVID-19 pandemic has already led

Latest news

  • Q&A: Mike Dixon Q&A: Mike Dixon

    What’s the worst thing about working in healthcare comms? The fact that we have still not been successful in enhancing the public perception of pharma to the level it should

  • Pharma reputation lags behind real value, study suggests Pharma reputation lags behind real value, study suggests

    Wide 'opportunity gap' for industry. The pharmaceutical industry has the largest gap between public perception and actual value among key industries in the UK, a new study claims. ... The main factors in pharma’s negative public perception included

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    They added: “It stood out because it is such a massive campaign in terms of government intervention and changing public perception. ... public relations company MSLGroup (pictured above) won an award for its work on the programme.

  • The state of trust The state of trust

    The gap between perception and reality has important consequences for what we think true and the amount of trust we place in particular ideas, people and corporations. ... Page was speaking at Roche’s recent Future-proofing Healthcare: Truth Unspun

  • Sanofi launches ‘Highs & Lows’ diabetes awareness campaign Sanofi launches ‘Highs & Lows’ diabetes awareness campaign

    sugar levels and public perception of the disease.

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Latest Intelligence

  • Recruiting for a COVID-19 clinical trial? Recruiting for a COVID-19 clinical trial?

    Older people are most at risk and the general public has heard this message loud and clear. ... clinical trials and the general public’s perception of them.

  • Case study: Leading by example Case study: Leading by example

    This sparked concerns among the general public, as well as patients and the NHS itself. ... It has also demonstrated the positive impact the company can have on the public’s perception of industry, setting a precedent for future areas of work.

  • 2019: CRISPR and therapeutic gene editing comes of age 2019: CRISPR and therapeutic gene editing comes of age

    The fear is that that it could damage the public’s perception of gene editing and undermine the very real benefit that it could deliver to people with diseases that, up

  • Trust me, I’m from pharma Trust me, I’m from pharma

    cliché. Over the years, the sector has been dogged by scandals and behaviours that have sullied its reputation and led to an enduring public perception that it puts profit over patients. ... This is the way pharmaceutical companies need to go if they

  • ‘How is your day?’ ‘How is your day?’

    past three decades – the therapies remain relatively unknown in the public perception and on the global healthcare landscape. ... With plasma treatments they can go on holiday, play in the park, in public swimming pools or at birthday parties.

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