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- PMLiVE

European Commission takes quit smoking campaign mobile

New iCoach Android and iPhone app is part of the EC's on-going Ex-smokers are Unstoppable push

Pfizer forms branded generics sales alliance in China

Forms joint venture with local company Hisun

- PMLiVE

Europe developing roadmap for mHealth use and acceptance

EU's MovingLife project is currently consulting on mHealth needs and requirements

- PMLiVE

European Commission wants tougher anti-smoking measures to halt spread of chronic diseases

Large number of young smokers will lead to further problems says EC's Martin Seychell at ERS congress

- PMLiVE

Interview: Michel Goldman, Innovative Medicines Initiative

The executive director of the Innovative Medicines Initiative explains the scope and successes of projects developed under this novel European partnership to Linda Banks

- PMLiVE

Interview: Greg Perry, European Generic medicines Association

The director general of the European Generic medicines Association talks to Liz Wells about the challenges facing generic drug manufacturers and discusses how his organisation is working to boost the...

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